Waleed Bin Sohail BENG/s11/0125 Engineering Economics & Management Assignment No 1

Brain Storming: Brainstorming is one of the most common types of informal invention. It can be used when writers encounter writers' block or when they are not sure what to write about. Brainstorming can also be used to guide writers in a certain direction if they already have a topic or idea that they wish to explore. This exercise helps writers to gather their thoughts and ideas before they begin writing a paper or other document. The end result of brainstorming should be lists of words or phrases that are somehow related in the writer's mind. These lists may be helpful in the preliminary writing process. Brainstorming process 1. Define and agree the ob ective. !. Brainstorm ideas and suggestions having agreed a time limit. ". #ategorise$condense$combine$refine. %. &ssess$analyse effects or results. '. (rioritise options$rank list as appropriate. ). &gree action and timescale. *. #ontrol and monitor follow+up. Bene its o !rainstorming
A brainstorming session is often the last resort when other techniques and methods do not deliver the desired solutions. There are only a few basic rules to follow. These are easy to learn and perform. Once the rules are accepted by all particpants, any barriers to creativity fall quickly. In addition, the costs for a brainstorming session are very low in relation to the output. With tricider, it is completely free and even faster to organi e. The biggest advantage is the high amount of generated ideas. At best, participants with different knowledge and different e!periences come together. They bring together various ideas and suggestions. "ometimes

Waleed Bin Sohail BENG/s11/0125

#non$professionals% have the best and ideas and inspire the e!pert with their unusual ideas. The advantage of the #outsider ideas% is multiplied when you use tricider. An online brainstorming can spread through social networks and further. This way you reach people with whom you would otherwise never come into contact. In the end, there are ideas from people who participated in your brainstorming, you don&t even know' (ecause the ideas are not critici ed or re)ected during a brainstorming session, interesting proposals can be refined gradually. The participants of the brainstorming build their solutions on the ideas of others, #think them up% and improve them. This synergy effect allows that better and better ideas are generated. *inally, )oint brainstorming improves the working atmosphere. Working creatively motivates participants. The solutions found are generally more accepted by the team and will be implemented with more support in the organi ation.

Disadvantages, In a group participants have to listen to others and may spend time repeating their ideas until they get sufficient attention. -oing through the protocol. processing and ordering the ideas can become a complex procedure. This also depends on the number and order of the generated ideas. &dvising participants to let others speak without making them feel offended or intimidated can be difficult. (articipants with the ability to express their ideas faster and more effective gain the general attention of the group. /ome form of leadership can be formed in this way within the group. which might make participants feel intimidated. 0n the one hand. people are not very skilled at controlling their non+verbal reactions and might influence the creativity of others with their posture. gestures or facial expressions. 0n the other hand. attempting to control their non+verbal behavior might inhibit their own creativity. 1ore discrete or introvert participants might find it difficult to express their cra2y or unorthodox ideas.