The overall look of the poster is incredibly clean, due to the white signifying purity.

The delicate sans serif font adheres to the gracefulness of the word 'swan' and what the animal represents. However this is juxtaposed with the word 'black' and use of mise-en-scene.

The close up shot of Natalie Portman here contrasts with the purity of the overall poster through use of dark make up and red eyes, highlighted by her emphasised pale complexion, adhering to the phrase 'black swan'.

The use of medium close up of her face excluding any visible clothing or accessories draws full attention to her eyes. Had this shot been used to portray purity (minus the dark details) it would have been a strong profile of a pretty dancer, however the red eyes suggest some sort of horror and traumatic story line.

The use of red and grey narrow font adhere to the delicacy of the poster, however the use of bigger black font for the title disrupts this, suggestive of the coming disruption of equilibrium in the storyline.

The lack of background and any detailing on this poster draws the audiences attention to both her eyes and the title of the film, therefore proving successful in stimulating attention to the film.