The Southwest Utah Harp Festival

Sarah Shepherd Public Relations Consultant

Agenda
Recap of the Southwest Utah Harp Festival What Weve Learned
The Importance of Planning The Importance of Networking The Importance of Documenting

For the Future

Southwest Utah Harp Festival

Goal:
To introduce the surrounding communities to the harp and foster an appreciation for the instrument

This year:
o Sold 53 tickets o Made $200 o Received $500 grant

The Importance of Planning

This year:
o Low number of attendees o During UEA weekend o Kayenta Arts Festival fundraiser o The Piano Guys Concert

For next year:

o Know public o Monitor community calendars o Set date early

The Importance of Networking

Steve Johnson
Director of Public Relations and MarketingDixie State College of Utah

The Importance of Documenting

This year:
o No pictures o No story

For next year:

o Confirm time with volunteers o Take pictures and videos o Interview and write stories

For the Future

Establish nonprofit foundation/society Create name and logo Create complete strategic communications plan Implement recommendations for festival