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  • Thums Up: Cola Thumbs Up The Coca-Cola Company Pepsi

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    Asad Ali
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    thumbs history

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    Thums Up :0

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    thumbs history

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    17 views1 page

    Thums Up: Cola Thumbs Up The Coca-Cola Company Pepsi

    Uploaded by

    Asad Ali
    thumbs history

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Thums Up

    Thums Up is a brand of cola in India.[2] The logo is a red thumbs up. It was introduced in 1977 to offset the expulsion of The Coca-Cola Company from India. The brand was later bought by CocaCola who re-launched it in order to compete against Pepsi. As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market.[3]

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