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  • Logos: A Symbol And/or Design For An Organization To Identify Its Products, Uniform, Vehicles, Etc

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    pammielee
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    The document defines different types of logos including logotypes which use only text, letterworks which use stylized letters or abbreviations, brandmarks which use only symbols or icons, combination marks which incorporate both text and symbols, and emblems which place text inside a symbol. It notes that combination marks are the most complex but versatile type of logo, being used by 56% of top brands, while brandmarks are the simplest but most globally identifiable type when a company name is long or difficult to pronounce.

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    Class presentation on Logo design

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    Logos Presentation

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    The document defines different types of logos including logotypes which use only text, letterworks which use stylized letters or abbreviations, brandmarks which use only symbols or icons, combination marks which incorporate both text and symbols, and emblems which place text inside a symbol. It notes that combination marks are the most complex but versatile type of logo, being used by 56% of top brands, while brandmarks are the simplest but most globally identifiable type when a company name is long or difficult to pronounce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    526 views10 pages

    Logos: A Symbol And/or Design For An Organization To Identify Its Products, Uniform, Vehicles, Etc

    Uploaded by

    pammielee
    The document defines different types of logos including logotypes which use only text, letterworks which use stylized letters or abbreviations, brandmarks which use only symbols or icons, combination marks which incorporate both text and symbols, and emblems which place text inside a symbol. It notes that combination marks are the most complex but versatile type of logo, being used by 56% of top brands, while brandmarks are the simplest but most globally identifiable type when a company name is long or difficult to pronounce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 10

    Logos

    a symbol and/or design for an organization to identify its products, uniform, vehicles, etc.

    Monday, November 18, 13

    Wordmark
    Logotypes -- Logo that has text only Use when name is very
    distinctive and simple

    Monday, November 18, 13

    Letterworks
    stylized abbreviations/letters/acronyms

    Helpful if name of organization is long or difcult to pronounce


    Monday, November 18, 13

    Brandmark
    consist only of a symbol or icon

    Like street signs, easily identiable- globally only 6% use only brandmark design

    Monday, November 18, 13

    Combination Mark
    incorporates both text and
    symbol More complex and more thought into design but versatile 56% of top brands use combination type

    Monday, November 18, 13

    Emblem
    Placing text inside a symbol Badge like- so used by government or
    political organizations

    Monday, November 18, 13

    Monday, November 18, 13

    Monday, November 18, 13

    Monday, November 18, 13

    Monday, November 18, 13

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