Summer Training Project Report On

"A Study of Customer Acquisition Management strategies Adopted by Club Mahindra Holidays"

Submitted of Partial Fulfillment for the Degree of Masters of Business Administration (MBA -2012-2014)

Under The Guidance of:Mr. Samurideen (Venue Manager)

Submitted by :Shweta Mishra Roll No: 12349700016

Maharana Institute of Professional Studies Bithur, Kanpur

INSTITUTE CERTIFICATE

ACKNOWLEDGEMENT

I would like to express my Acknowledgement to those people, without whose contribution, Support and guidance this Report would not have seen the light of the day. Notable among them are Mr. Samurideen who was my Project Guide and who helped me in a lot.

I am also thankful and would like to express my Gratitude to the Honorable Head of Department Dr. Avinash Chandra and the entire Institute for giving me a Platform to have this wonderful opportunity and being able to get a glimpse of the Corporate World

Shweta Mishra Roll No: 1234970016

DECLARATION

The summer project on "A Study of Customer Acquisition Management strategies Adopted by Club Mahindra Holidays" is the original work done by me. This is the property of the institute and use of this report without prior permission of the Institute will be considered illegal and actionable.

DATE: PLACE:

Shweta Mishra

Roll No: 1234970016

C O NT E N T S

S.No

Topics Institute Certificate Company Certificate Acknowledgement Student Declaration

Page No

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Introduction Company Profile Literature Review Objective of the study Research Methodology Data Analysis Finding Suggestion Conclusion Reference Annexure

1 4 42 82 84 88 100 102 104 107 110