M ARGRETHE L UISA W ILLIAMS
225 Beachers Brook Lane Cary, NC 27511 919-601-3697 [Link]@[Link] @m4rgrethe EDUCATION University of North Carolina at Chapel Hill: 8/2010-5/2014 GPA: 3.7/4.0 B.S., Information Science B.A., Journalism and Mass Communication, Public Relations Sequence Entrepreneurship Minor Additional Coursework: Financial & Managerial Accounting, Usability & the User Experience, Electronic Media Management Pontificia Universidad Catlica Argentina, Buenos Aires, Argentina: 3/2012-7/2012 College of Social Sciences, Licensure in Digital and Interactive Communication PROFESSIONAL EXPERIENCE The Daily Tar Heel, Chapel Hill, NC: 11/2011-Present Digital Sales Manager Service client accounts worth $150,000 for most-visited college news site in the U.S. (7 million page views in 2012) Grow sales territory using CRM software to sell more than $12,000 in monthly revenue Analyze & revise campaigns to drive click-through rates & improve SEO using Microsoft Excel Coach a team of 15 account executives on integration of 6 digital products into multimedia packages Account Executive Advised 80+ clients on creation of semester-long advertising strategy Contributed to $1.2 million in annual revenue Product Manager, Campus Rec Report Designed marketing plan & roadmap to increase site engagement by 15% through social media & on-campus contests Produced ad copy & layout in collaboration with design departments Piedmont Health Services, Carrboro, NC: 8/2013-12/2013 Public Relations Consultant Developed strategic vision for first company page on LinkedIn Advised on general public relations strategy including website architecture Contributed press releases, news advisories and other collateral to the client as a part of a team of 20+ students Mensajeros de la Paz, Buenos Aires, Argentina: 3/2013-6/2013 Business Relations Intern Researched local business resources to procure in-kind donations in excess of AR$2,500 Strategized with international team on improvement of volunteer recruitment & retention programs [Link], Chapel Hill, NC: 11/2012-2/2013 Community Engager Defined & monitored company communication standards through development & launch phases Leveraged 50+ business contacts to drive content submissions & create crowdsourced multimedia promotional material Carolina Creates, Chapel Hill, NC: 9/2011-2/2013 Director of Arts Engineered online citywide artwork submission system to curate 40+ pieces for end-of-year exhibition Directed a team of 4 to plan logistics of bi-monthly art exhibitions Managed grant money to finish the semester under budget Associate Director of Arts st Pitched to university departments & community leaders to exceed fundraising goals in the organizations 1 year Lobbied department priorities in negotiations with executive board & online team to launch user-friendly website interface The ArtsCenter, Carrboro, NC: 1/2011-2/2013 Volunteer Manager Recruited & scheduled 400+ volunteers in operations, theater, education and concert departments Development Intern th Chaired publicity efforts for $25,000 online crowd-funding contest, finished 11 nationally Streamlined donation procurement process for nonprofit events, increased donations by 12.5% for 2 consecutive years
SKILLS Languages: Proficient in Spanish Experience with: Java programming, Microsoft Word, Publisher, PowerPoint, Excel; Adobe Photoshop Elements; FundRaiser; iContact; MailChimp; TweetDeck; Cisionpoint; AdSales Engine; Windows MovieMaker; Eclipse; Wordpress; Weebly HONORS Deans List 6/6 semesters Southern University Newspapers 1 of 3 nominated to represent UNC at annual conference Buckley Center for Public Service Scholar logged 300+ service hours and participated in leadership development workshops
