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District Sales Manager Meeting

Location: Chicago

August 27th - August 28th 2013

Please bring your laptop computers and power adaptors to this session
Hotel reservations will be made through R. Carlsen please supply arrival & departure dates & times

INTERCONTINENTAL CHICAGO OHARE 5300 N. River Road Rosemont, Illinois 60018 ph. 847.544.5300 fx. 847.447.4280 www.icohare.com *Complimentary shuttle from Chicago OHare

To:

Dom Cicchetti, Dan Onnen, Tommy Edds, Bob Snyder, Ron Losby, Glen Gough, Jim Hoover Sally Coveleskie Todd Sanders District Sales Manager Meeting Agenda Business Attire: Business Casual

From: Subject:

Monday, August 26th 2013 5:15pm Meet in lobby of Intercontinental Chicago OHare

Off-site Location:

Dinner 5:30pm McCormick & Schmidts, 5320 River Road, 847.233.3776 Reservations under Steinway piano

Dinner discussion:

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Retail Sales Meeting Agenda

Tuesday, August 27th 2013 Meeting Location: Metropolitan Conference Room 8:00-8:30am Message from the President State of the Union Acquisition Update- Q&A Meeting Overview Overview of DSM Meeting Overview of Weds Retail meeting Overview of Dealer Meeting Meeting Goals R. Losby

8:30-8:45am

T. Sanders

8:45-12:00am (50-min each) Dealer Performance by Territory DSMs with 15 minute breaks at 9:45 and 11am YTD 2013 vs. 2012 Top 4 and bottom 4 review Markets where a positive change would make the most impact Private meeting schedules Private meeting agenda Top 5 institutional prospects (close to this calendar year) Top 5 institutional prospects (2014 or beyond) New construction or renovation projects in your territory Promotions What has worked YTD 2013? (specifics) Major promotions planed Q3-4? Who needs to hold more promotions and How will you make it happen? 12:00-1:00pm 1:00-1:30pm Lunch 12 noon, onsite Fresco 21 New Products /Programs Arabesque East Indian Rosewood Promotion Sterling Steinway package T. Sanders

10 minute break 1:40-2:40pm Institutional Sales S. Coveleskie Sales Seminar, Nashville Producing Excellence Fall Faculty Dinner promotions and fall agenda Institutional Sales Target Lists- project review

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Link between Inventory Analysis and Sales Plan to get more Inventory Analysis

2:40-3:20pm

Training Gough/Hoover Gough-Training session YTD, scheduled for rest of year Who (new dealer employees) has impressed you? Hoover- Training YTD, scheduled WSU for the rest of the year, changes made in WSU, the stars of your classes Awards for Masters Program (Hoover)

10 minute break 3:30-4:30pm Shopper Program Results Store by store summary T. Sanders

Meeting adjourns
Clockmaster: R. Snyder Scribe: D. Cicchetti