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  • Market Environment

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    Steven Jennings
    69 views2 pages
    Internal and external environment SWOT Analysis environment 5 Forces Model Porter's macro environment PEST Analysis learnings. Market segmentation target marketing stp process segmentation Targeting Positioning marketing strategies.

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    Internal and external environment SWOT Analysis environment 5 Forces Model Porter's macro environment PEST Analysis learnings. Market segmentation target marketing stp process segmentation Targeting Positioning marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    69 views2 pages

    Market Environment

    Uploaded by

    Steven Jennings
    Internal and external environment SWOT Analysis environment 5 Forces Model Porter's macro environment PEST Analysis learnings. Market segmentation target marketing stp process segmentation Targeting Positioning marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    FNB: Market Environment

    What is the Marketing Environment? Internal and External Environment

    Internal Micro

    Organisation Environment

    SWOT Analysis

    Environment
    5 Forces Model

    Porters

    Macro

    Environment

    PEST Analysis

    Learnings Recommendation

    FNB: Marketing Segmentation


    Target Marketing STP Process

    Segmentation

    Targeting
    Positioning

    Marketing Strategies Learnings Recommendations

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