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  • Marketing Plan For Roost Glamping and Go Fresh

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    renan0595
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    The marketing plan outlines a 7 step process for digital marketing campaigns including: 1) campaign planning and setup, 2) keyword research, 3) ad copywriting and design, 4) location and demographic targeting, 5) conversion tracking and optimization, 6) retargeting strategy, and 7) reporting and analysis. Separate campaigns will target specific audiences for each business. The plan proposes using Google Ads, Facebook Ads, reputation management, and local SEO. Key actions include extensive keyword research, compelling creative assets, location and demographic targeting, conversion optimization, retargeting high intent visitors, and analyzing performance metrics. The total proposed budget is $12,000 for 3 months of digital marketing services across 4 businesses.

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    Marketing Plan for Roost Glamping and Go Fresh (2)

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    The marketing plan outlines a 7 step process for digital marketing campaigns including: 1) campaign planning and setup, 2) keyword research, 3) ad copywriting and design, 4) location and demographic targeting, 5) conversion tracking and optimization, 6) retargeting strategy, and 7) reporting and analysis. Separate campaigns will target specific audiences for each business. The plan proposes using Google Ads, Facebook Ads, reputation management, and local SEO. Key actions include extensive keyword research, compelling creative assets, location and demographic targeting, conversion optimization, retargeting high intent visitors, and analyzing performance metrics. The total proposed budget is $12,000 for 3 months of digital marketing services across 4 businesses.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views13 pages

    Marketing Plan For Roost Glamping and Go Fresh

    Uploaded by

    renan0595
    The marketing plan outlines a 7 step process for digital marketing campaigns including: 1) campaign planning and setup, 2) keyword research, 3) ad copywriting and design, 4) location and demographic targeting, 5) conversion tracking and optimization, 6) retargeting strategy, and 7) reporting and analysis. Separate campaigns will target specific audiences for each business. The plan proposes using Google Ads, Facebook Ads, reputation management, and local SEO. Key actions include extensive keyword research, compelling creative assets, location and demographic targeting, conversion optimization, retargeting high intent visitors, and analyzing performance metrics. The total proposed budget is $12,000 for 3 months of digital marketing services across 4 businesses.

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    © All Rights Reserved
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    of 13

    Marketing Plan

    BY: JOÃO PEDRO PANTOJ A


    Step by Step
    An outline of the main actions of the strategy

    1 2 3 4
    Campaign Planning Keyword Research Ad Copywriting and Location and
    and Setup Design Demographic
    Targeting

    5 6 7
    Conversion Tracking Retargeting Strategy Reporting & Analysis
    and Optimization
    Campaign Structure

    Separate campaigns for each business


    Target specific audiences
    Tailor messaging and optimization
    Keyword Research &
    Targeting

    Extensive keyword research


    Identify high intent, high volume, low competition
    keywords
    Drive qualified traffic to websites
    Ad Copywriting &
    Design

    Compelling ad copy
    Eye-catching visuals
    Highlight unique selling points
    Location & Demographic
    Targeting

    Focus on specific areas


    Target users likely to be interested
    Reach the right audience at the right time
    Conversion Tracking
    & Optimization

    Monitor campaign performance


    Identify areas for improvement
    Regular optimization for best results
    Retargeting Strategy

    Campaign type: Display & Remarketing


    Audience: Website visitors in the past 30 days
    Personalized ad creatives
    Special offers or promotions
    Testimonials or social proof
    Clear call to action
    Reporting & Analysis

    Measure campaign success


    Evaluate key performance indicators
    Provide insights and recommendations for future
    growth
    Expected Results

    Measure campaign success


    Evaluate key performance indicators
    Provide insights and recommendations for future
    growth
    Bonuses

    Bonus 1: Local SEO


    Bonus 2: Reputation Management
    Individual Pricing

    Google Ads - $400/month

    Facebook Ads - $400/month

    Reputation Management - $150/month

    Local SEO - $250/month


    Package for the four
    business
    Google ads - Go fresh Patong
    Google ads - Go fresh Talay
    Google ads - Roost Glamping
    Google Ads - Roost Cafe
    Facebook ads - Go fresh Patong
    Local SEO and RM - Go fresh Patong
    Local SEO and RM - Go fresh Talay
    Local SEO and RM - Roost Glamping
    Local SEO and RM - Roost Cafe

    Total - $12.000 for 3 months

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