SR

SR
Education B.S. Public Relations Kent State University 2010 Technical Proficiencies Microsoft Office Adobe Creative Suite Cision | PR Newswire SharePoint Google Analytics Professional Specialties Strategic Writing Social Media Management Media Relations Content Development Blogger Outreach Project Management Client Relations Fun Facts Guinness World Record Setter Thrifter | Bunny Owner | Blog Writer | Aspiring Cartoon Character Voice

Shantae Rollins
Public Relations Professional
Brunner Public Relations Assistant Account Executive October 2011 to Present o Plan and execute public relations programs from conception to completion for consumer packaged goods, non-profit, and healthcare clients o Provide strategic counsel and campaign management for traditional and social media efforts o Produce content for consumer newsletters, internal communications and online use o Develop media contact lists and pitch consumer and trade media outlets o Coordinate and execute product launch events o Create brand-appropriate content for clients social media communities o Conceptualize blogger kits and manage influencer engagement programs InfoCision Management Corporation Public Relations Specialist June 2010 to September 2011 o Wrote and edited content for monthly internal newsletter reaching 4,000+ employees o Partnered with human resources to execute employee relations initiatives o Authored industry case studies detailing best practices and company innovations o Developed consumer and trade media lists and conducted B-to-B and B-to-C media outreach o Managed corporate award submissions o Created a strategic social media plan and launched corporate social media communities o Planned and executed corporate-sponsored fundraising events o Collaborated with the IT department to manage and update the employee intranet with relevant content Kent State University Marketing Assistant August 2009 to May 2010 o Developed and edited content for faculty and alumni e-newsletters, reaching more than 210 faculty weekly and 10,000 alumni monthly o Supported media relations and marketing efforts promoting the colleges initiatives