51-212 Stonehenge Dr Ancaster, Ontario L9K 1N4 Phone: (905) 327 1714 E-mail: lmarcin@live.

ca
PUBLIC RELATIONS AND COMMUNICATIONS INDUSTRY RELEVANT SKILLS

Open minded and inquisitive

Advanced ability in writing copy for several audiences and platforms
Skilled at working with others to complete communications and marketing plans
Experience in digital production using Microsoft and Adobe Suite programs
Exceptional problem solving and authoritative decision making skills
Years of development in customer and interpersonal relations
Well versed on social media platforms

INDUSTRY RELATED EXPERIENCE

Account Supervisor
2015
The Agency, Mohawk College, Hamilton, Ontario
Oversaw multiple account executives and their projects
Met with client (Brantford Symphony Orchestra) to collect information and provided weekly updates
Worked with client to create a communications plan, an event to promote the BSO Murder Mystery Fundraiser
Dinner, and a crisis communications plan
Managed day to day activities, kept track of schedules, budgets, and account executives progress
Edited finals plans for submission
Provided advice and direction to client regarding time-lines, budgets, creativity, and strategic planning
Motivated the team to work together without competition
Encouraged strengths of each team member through strategic delegation
Public Relations Intern
2015
CWB Group, Milton, Ontario
Collaborated with the CWA Foundation and other departments of CWB Group including the Office of Public
Safety division and the marketing team
Developed and wrote copy for campaigns and communications plan
Wrote media releases
Generated articles for industry about CWA Foundation events and programs
Maintained relationships with media and industry trade publications
Sustained social media channels with CWA Foundation news and industry news
Public Relations Intern
Home Sweet Decor, GTA, Ontario
Produced copy for product descriptions

2014

Wrote and developed blog posts

Created a media list
Managed social media

Communications Coordinator
Vision Clinic, Waterdown, Ontario
Established and maintained Instagram account
Coordinated charitable donations and participation in community events
Developed digital media
Managed business related correspondence
Created client referral program

2011- 2015

Experiential Marketing Associate

2009-2011
Mosaic Sales Solutions, Niagara Region, Ontario
Implemented interactive marketing techniques to create awareness and increase product sales for fortune 500
companies
Directed events that prioritized consumers
Established a positive relationship between the company and its stakeholders
Created new customer relationships through branding techniques
Conducted activities using improvisation to best reach consumers and create a memorable product experience
MEMBERSHIPS AND VOLUNTEER EXPERIENCE
Canadian Public Relations Society (CPRS)
Member- Hamilton Chapter, Ontario

2014- Present

International Association of Business Communicators (IABC) and the United Way of Burlington
A Gift of Communication
Volunteer- Hamilton, Ontario
Assisted Nelson Youth Centres in achieving excellence in communications goals
Collaborated with IABC industry professionals and representatives from Nelson Youth Centres
to improve communication with corporate partners and create effective proposals for new funding

2014

WORK EXPERIENCE
Optical Retail Manager
2011- Present
Vision Clinic, Waterdown, Ontario
Utilized a client-centric approach to develop long lasting client relationships, new client leads and to increase
company sales and prestige.
Facilitated the sale of prescription eyewear to clients in order to increase company profit margins and clients
quality of vision.
Educated and assisted existing and potential customers on prescription eyewear including appropriate lens and
frame choices
Processed insurance claims for customers while building strong relationships with insurance providers.
Responsible for all office administration duties including accounts receivable, itemizing receipts and billing
statements for patient orders, frame returns department, inventory management, office supplies and end of day
accounting.
Organized and improved existing returns program for damaged frames and outstanding credits that increased
company efficiency and organization.
EDUCATION
Public Relations Post-Graduate Certificate- Deans Honours List
Mohawk College, Hamilton, Ontario
Bachelor of Philosophy
Brock University, St. Catharines, Ontario
Pre-Health Science Certificate
Niagara College, Niagara on the Lake, Ontario

2014 2015
2008 2011
2007 2008