Kourtney E.

Mantyla
Boston, MA 02128/ 774.200.4541 / kourtneymantyla@gmail.com / Portfolio: http://kourtneymantyla.weebly.com/

Marketing and Communications Specialist

WORK EXPERIENCE
Marketing Coordinator Columbia Threadneedle Investments Boston, MA April 2017-present
Creating, implementing and pitching marketing campaigns for conferences and breakout sessions
Increasing audience attendance at breakout sessions through email communications and promotions
Optimizing emails and social media posts based on firm preferences
Writing and pitching new projects through creative briefs and research within firm
Winner of two AMMY Awards for event support

Marketing/Communications Specialist Fallon Health Worcester, MA January 2016 April 2017

Lead copywriter for landing pages and digital advertising across Medicare product lines.
Managing copywriting, design, compliance and printing schedule for Fallon Senior Plan product line.
Built a Search Engine Marketing campaign generating over 300 leads daily, since implementation.
Producing PowerPoint presentations for internal clients for educational use at sales meetings.
Implemented a digital marketing curriculum and onboarding process for the Corporate Relations Team.
Awarded Above and Beyond bonus for my contributions to the Corporate Relations Team in Nov. 2016.

Communications Assistant Fallon Health Worcester, MA June 2015 January 2016

Managed the print production process from purchase order, proofing and approval to delivery.
Coordinated the signature and approval process for invoice payables.
Developed and maintained relationships with production vendors.
Managed and produced collateral and Internal Communications for Fallons annual benefits open
enrollment.
Created visuals to represent Fallons marketing leads and traffic for presentation to senior management.

Fallon Health Communications Intern Worcester, MA Summer 2014

Recognized by management for consistently meeting deadlines while authoring original, high quality
collateral.
Organized and participated in ZipTrip promotional events to promote Fallon Health
Developed database of 200 contact sources, simplifying the Dept. of Public Relations
Investigated and analyzed competitor products and practices for future development of strategic sales,
marketing, and product initiatives.

EDUCATION:
University of Massachusetts Amherst Fall 2011- May 2015
Major: Bachelor of Arts Communications; Minor: Education
Deans List: 7 Semesters National Society of Leadership and Success
Final Cumulative GPA: 3.7

Activities/Interests:
Her Campus (UMass Chapter) - Contributing story-writer to international online magazine dedicated to female
college students.
Wants to know more about: HTML. Data analytics. Creating infographics and web design.
Passionate about: Creative writing. Travel. Recycling. Dogs.