PPC Keywords

Our content guidelines -> https://mayple.slite.page/p/Q4XBGfMTUkEw5D/Mayple-s-

Content-Guidelines

How to Use Frase -> https://mayple.slite.page/p/JRObEJg7OyC91s/How-to-Use-Frase

Word count: 1.5k-2.5k (make sure you cover the subject in depth, not really clear on how
long it should be)

Internal links:

The main keyword (the one in the URL) or a variation of it has to be in the anchor text.

make sure this one is in the intro or close to top of the article as much as possible -
https://www.mayple.com/blog/ppc-agencies

"pay per click advertising" or "PPC ads" https://www.mayple.com/blog/pay-per-click-

advertising

https://www.mayple.com/blog/ppc-books

https://www.mayple.com/blog/google-ads

https://www.mayple.com/blog/paid-advertising-strategy

https://www.mayple.com/blog/search-advertising

Intro:

1-2 paragraphs of an intro + hook + some stats

Types of PPC keywords

reference - https://www.searchenginejournal.com/ppc-guide/keywords

Talk about the following (introduce the section + include a bullet point list)

Branded

Generic

Transactional
Informational

Navigational

Locational

Long-tail

Keywords across the buyer's journey

talk about the different funnel stages and types of keywords that show up there. 

Use some bullet point lists to display it visually

Types of keyword targeting

Touch upon the following:

Talk about the following (introduce the section + include a bullet point list)

Broad match

Phrase match

Exact match

Establish the goals of your campaign

Reference - https://unbounce.com/ppc/ppc-keyword-research/

Do some brainstorming

You know your business best, so start with some of the bottom-of-the-funnel keywords, and
work your way up. what do your customers search for when they're looking to buy your
product or service?

Use a keyword tool

Mention the free and paid ones

Go all in on the long-tail

Don't forget about negative keywords

Conduct competitor research

Talk about researching competitors' blog content, landing pages, and PPC keywords

Listen to your target audience

Use social media, online communities, forums, and groups to learn what your target
audience is into.

Take advantage of Google

Discuss Google autocomplete, google related entities on the bottom of the search, people
also ask, etc. 

reference - https://www.ppchero.com/ppc-keyword-research-guide-how-to-find-keywords-
for-your-paid-advertising/

Uncover search questions with AnswerThePublic

Look for synonyms

Use a concatenation tool 

Link to - https://www.found.co.uk/ppc-keyword-tool/

Takeaways - write a creative header

+ CTA

FAQs

Ensure to restate the question when answering the questions. Utilize this segment to cover
remaining uncovered keywords or supportive topics in the form of questions or answers.
Every question should be an H3 without the bulleted format. Check the answers that Google
displays in "people also ask" and making sure you hit the main ideas, and answer them
better than what's already there.

What are PPC keywords

How do I find keywords for PPC

What are the 4 types of keywords

Are SEO and PPC keywords the same

Why are keywords important in PPC

How do I optimize PPC keywords

What are keywords examples