Content:-

1. Keyword research By doing keyword research, you can see the average number of times
someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll

learn how to use the “parent topic” of a term to determine the best keywords to target for
your pages. You’ll also learn what not to do (ie. keyword stuffing). Keyword research gives
you clues on the language you should use to let both Google and potential customers know
what our page is about.
Tutorial in keyword research https://www.youtube.com/watch?v=3zLBu...

2. On-page SEO On-page SEO is the process of optimizing web pages with the intention to
rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to
be right on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are
following Google SEO best practices. Having optimized web pages will set the foundation for
your success in search engine optimization. It will help Google understand what your content
is about and help your customers find you. A few of the basic tips include: - Title tags - Meta
descriptions (You are describing in short what the page is about)- Heading tags (or H1 tags)
- keyword usage - content creation - competitor analysis Tutorial .
https://www.youtube.com/watch?v=ZWiNz...

3. Off-page SEO Off-page SEO is often referred to as link building. Link building is the process
of getting other websites to link to your web pages. Basically, links act as “votes” or other
people vouching for your website. Backlinks work in a similar way that you would refer your
friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank
in Google. Sam will show you how to find backlink opportunities and the key technique that
SEOs use to build links, which is through email outreach. I highly recommend watching our
video series on competitor backlink analysis and link building here:
https://www.youtube.com/watch?v=Io4ug... We also have another playlist on more
"advanced" link building. https://www.youtube.com/watch?v=Ovu2Z...

In general, the closer you place the keyword in the beginning of the title tag, the
more weight it’ll have with search engines.

INFOGRAPHICS
Write a blog post based on your infographic. Take the data from your
infographic and turn it into an in-depth article to accompany the graphic.
Multiple Keywords used yet not keywordstuffing

Let’s say your post is about hair colours for autumn and you want to rank
for the following keywords:

 Hair colour
 Autumn hair
 Autumn hair trends
Here are a few examples of a page title that combines those in a natural-
sounding way:

Autumn Hair Trends: The Best Hair Colours of the Season

5 Hot Hair Colours Right Now: Autumn Hair Trends

And here’s an example of a keyword-stuffed, not good page title:

Autumn Hair Colour Trends – Hair Colour for Autumn

See the difference? The first two sound natural and like you could picture
seeing them online. The last one just seems spammy and like it’s trying
too hard.