Danielle Tyler

Summary of qualifications:
Content Development Media Relations Social Media Scientific Research Knowledge of Associated Press
Proficient in Microsoft Office Brand Communications WordPress Basic HTML Coding Project Management

Education
Bachelor of Arts in English (Rutgers University | 2010)

Professional Experience
Freelance PR Professional

September 2014Present

Provides high-quality professional counsel and service to clients to enhance their brand identity.
Prepares detailed and effective communication/PR plans to raise awareness of clients company and its
products.
Serves as content writer by researching, developing, and publishing a variety of documents to ensure success
and effectiveness of written PR plan.
Works with media to help promote a clients brand.
Content & Communications Specialist
PowerSchool Group - Bethesda, MD

November 2015Present

Manages the day-to-day internal and external communications and marketing activities of PowerSchool
Creates compelling content for a variety of publications including press releases, bylined articles, fact sheets,
battle cards, brochures, flyers, client success stories, newsletters, and thought leadership articles.
Advances PowerSchools brand identity by corresponding with external stakeholders to keep them informed
of company developments.
Manages PowerSchools customer advocacy platform
Collaborates with departments to strategize initiatives that enhance PowerSchools brand
Interviews clients for press releases and success stories
Performs copy-editing and proofreading tasks
Communications Specialist
InfoSnap (Acquired by PowerSchool Group) -Bethesda, MD

January 2014 November 2015

Provides writing and editing support for InfoSnap, the leading provider of cloud-based registration
management solutions for K-12 independent, charter, and public schools.
Develops copy for press releases, brochures, flyers, newsletters, email campaigns, bylined articles, client
success stories, and other publications of the organization ensuring high quality content is produced. The
audience for publications includes technology directors and school superintendents.
Advances InfoSnaps brand identity by broadening the awareness of its products and solutions through the
development of marketing collateral and strategic initiatives.
Works collaboratively with several departments for inbound and outbound communications.
Developed internal company style guide which follows AP style guide and developed internal
communications plan.
Manages and updates content for company website through WordPress-based CMS.
Manages InfoSnaps presence on social media websites to engage, inform, and captivate our audience.
Interviews clients to produce success stories and press releases.
Communications Specialist
The American Institute of Ultrasound in Medicine-Laurel, MD

July 2011December 2013

Formulated communication strategies to promote the Association and enhance its member base.
Managed and wrote articles for the AIUMs bi-weekly external e-newsletter.
Interviewed physicians and sonographers about unique medical cases for human interest articles.
Established and maintained media lists.
Provided communication support to the CEO, Board of Directors, and staff, including the
development of press releases, biographies, letters, blog posts, and other communication initiatives.

 Created social media plan and managed the AIUMs presence on social media sites:
(Facebook, Twitter, YouTube, and LinkedIn).
Managed the AIUMs professional networking website and online career center.
Utilized Constant Contact email marketing campaign to send out correspondence.
Developed and maintained content for the companys website.
Coordinated and lead monthly meetings to prepare and implement communication initiatives.
Analyzed, reviewed, researched, and reported on effectiveness of campaigns in an effort to maximize results.
Plans Coordinator
Gallagher Marine Systems- Mt. Laurel, NJ

June 2010July 2011

Assisted in writing, editing, and proofreading the quarterly company newsletter.

Wrote, prepared, coordinated, and edited plans required by local and federal government agencies
for international shipping vessels to trade into the United States.
Acted as a liaison between international shipping agencies and governmental regulatory authorities.
Worked closely with the International Maritime Agencies to acquire necessary documents to be submitted to
regulatory authorities for compliance to OPA 90 regulations.