Meredith L.

Kelly
136 Grattan St. meredithkelly01@gmail.com
San Francisco, CA 94117 (484) 888-5798

PROFESSIONAL EXPERIENCE
Bite San Francisco, CA
Account Executive November 2015 Present
Serve as team lead for client relations, project management, and day-to-day coordination of activities across four
different accounts, delivering customized brand marketing and media relations services, and account guidance
Initiate and execute media strategies for a range of announcements and launches, including partnerships,
products, branding and integrated campaigns, and numerous high level initiatives, including media events
Develop clients strategic messaging for corporate initiatives and brand awareness, including three highly
successful startup launches from stealth: Naya Health, Globality, and Mist Systems
Lead new business pitches and cross-functional strategy sessions including proposal development, pitch research
and pitch presentation, successfully bringing on 3 new accounts: OnePlus, Hootsuite, and Rocket Fuel
Analyze market trends, leverage competitive data, and develop relationships with key media players across the
market to proactively flag and execute client advancement opportunities
Manage up to 5 client teams by setting team priorities, defining team metrics, and mentoring co-workers; act as
final edit in press releases, contributed articles, backgrounders, briefing books, speaking abstracts, and pitches

MeriTalk Washington, DC
Senior Account Executive March 2015 October 2015
Managed two of MeriTalks four major exchanges, focusing on demonstrating the key values of client initiatives
while serving the emerging educational and communication needs of the federal IT community
Led cutting-edge marketing campaigns through innovative techniques such as research reports, ROI collateral,
sponsored events, and custom content for Microsoft, Dell, Cisco, and other Fortune 500 companies
Built relationships with top federal executives, hosting meetings and connecting clients with federal government
allies to generate fruitful collaboration; notably facilitated a partnership with the Executive Office of the President
Pioneered a framework for a more cross-functional relationship between our marketing, sales, and management
teams to create greater transparency, a sales strategy overhaul, and solution building for future initiatives
Executed MeriTalks most successful company event to date by increasing the registration record by 50%, by
creating the most comprehensive program, and by including over 20 top federal executive speakers
Account Executive June 2014 February 2015
Developed relationships with federal executive speakers to produce best-in-class IT-focused programs and events
Executed company and client programs, maintaining all communications between the firm, clients, and speakers
Account Coordinator November 2013 May 2014
Aided in strategic planning and marketing for events which brought together industry and government IT leaders
Wrote and distributed releases, newsletters, marketing and sales collateral, and website assets for all programs

Fox8 News Channel Greensboro, NC

News Intern January 2013 - May 2013
Worked with reporters and production teams to draft and produce daily stories for news anchors hourly shows

Association of Public Television Stations Washington, DC

Communications Intern May August 2012
Led media campaign to boost their marketing presence by creatively advocating public television achievements

EDUCATION
Elon University, Elon, NC May 2013
Bachelor of Arts in New Media and Arts Entertainment, Minor in Political Science
GPA: 3.5/4.0, Presidents List: Spring-Fall 2011, Deans List: Spring-Fall 2010, Spring-Fall 2012
Elon Center Abroad, Florence, Italy August November 2011
B. Reed Henderson High School, West Chester, PA, Summa Cum Laude, Distinguished Honors Society May 2009

LEADERSHIP EXPERIENCE & SKILLS

Elon Local News, Reporter, Elon University February 2012 May 2013
Womens Club Lacrosse, Captain, Teammate, Elon University August 2009 - May 2013
Zeta Tau Alpha Sorority, Member, Elon University February 2010 - May 2013
Gamma Sigma Alpha National Honors Fraternity. Lambda Pi Eta Communications Honors Society