ALEXANDRA D.

RIDLEY
Allie.Ridley@gmail.com
11935 Inwood Rd Dallas, TX 75244
(908) 930-8547

EDUCATION
Howard University
May 2015 B.A. Journalism Golden Key Honor Society

EXPERIENCE
Moroch Partners | Novi, Michigan
Account Coordinator Aug 2015 Present

Provide account service to Michigan McDonalds Owner Operators.

Plan, develop and execute monthly communication plans for Michigan
McDonalds restaurants.
Assist the Divisional Partner and Directors to develop local marketing plans
to increase transactions and maximize revenue.
Manage client expenses, sponsorships and events.
Work with Michigan professional athletic teams to execute community
activations.
Assist vendors in the development of print, animation and digital
advertising.

Dateline NBC | NYC, NYC

News Production Intern June 2014 Aug 2014

Worked with talent and producers with research, music cues, logging
interviews, and content development.
Gained network on-air experience through Dateline shoots.
Pitched story ideas for one to two-hour primetime reports and assigned as
assistant producer to Dateline stories.
Managed story development for televised segment UPS Killer.

ADDITIONAL
SKILLS &
ATTRIBUTES
Experience,
Effectiveness:

Account
Management
Project
Management
Media
Planning/Buying
Social Media
facilitation

3 Years Media/Marketing
Service:

Research & Insights

Experiential
Marketing
Consumer
Targeting
Contributing Writer

NBC Tom Brokaw | NYC, NYC

Assistant Intern June 2014 Aug 2014

Supported NBC News network anchor, Tom Brokaw, with daily tasks
including travel, schedules, live and taped segments.
Managed an extensive private list of contacts
Developed research packets for network coverage including The Millennial
Impact for Brokaw Reports.

CSN Mid-Atlantic | NYC, NYC

Digital Media Intern Aug 2013 Dec 2013

Proven Ability to:

Communicate
effectively
Work collaboratively
in a team
Make decisions
Problem Solver

Managed an online presence for Mid-Atlantic NFL, NBA, MLB and MLS
Worked with photo and video editing software to develop online content.
Assisted camera crew and CSN reporters with game coverage and interviews.

SKILLS
Final Cut Pro, Avid, Photoshop, InDesign, Interplay, iNews, IPTV, Social Media, Microsoft, D700, HD100, T3i, T4i