Professional Documents
Culture Documents
Business Plan On Hand Made Items
Business Plan On Hand Made Items
Presented to:
Creative
Ms Qurat-ul-Ail
Presented By: VITALS Shaher Bano Hashmi Syeda Anam Rehna Nayaab Zafar Anam Naz Shamma Noreen 09041020-010 09041020-034 09041020-002 09041020-017 09041020-016
Submission Date:
DEDICATION
Dedicated to the hope that is still alive in our hearts for the better future of our beloved homelandPAKISTAN
ACKNOWLEDGEMENT
All the acclamation and appreciation is for Almighty Allah the most merciful, gracious and beneficent who is entire source of all the knowledge and wisdom endowed to mankind. All the
information for the preparation of project include a thorough research conducted on the internet, information obtained from the Gujrat Chamber of Commerce, prestigious help by well known business Eventive involved in handmade items.
TABLE OF CONTENTS
CONTENTS Dedication
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iv v vii 1 2 3 4 5 6 7 8 8 8 9 9 10 11 12 13 13 13 14 15 17 17 18 18 19 19 22 22 23 23 24 25 28 33 34
INTRODUCTION
A wedding, the birth of a child, a new home, an important birthday All of these are events that mark our lives forever and should be celebrated with a gift you can cherish for a lifetime. Every
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BUSINESS DESCRIPTION
Idea of Creative is to provide a large variety of innovative and creative handmade items under one roof. The name of our organization is Creative which is actually an effort to provide
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CREATIVE
To become the creative house of first choice in our chosen areas by building beneficial and lasting relationship with customer through a process of continuous improvement.
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Long Term Objectives: To expand business in other cities of Punjab especially in Lahore, Gujranwala and Sialkot. To satisfy customers who use our products and services every time To provide a Commercial plate form to young Home-Artisans To be socially responsible by utilizing the waste materials for making new and innovative products
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INDUSTRY ANALYSIS
Economic Analysis: The economic position of the country as well as the people allows this industry to flourish and grow. A quick view on main glimpse on economic position is as follow: Real GDP grew by 4.3percent in 2009-10 as against 2.7percent last year Consumer Price Index (CPI) inflation is estimated to have declined from 20.3 percent in December 2009 to 13.60 percent in December 2010. Pakistans per capita real income has risen by 0.4 percent in 2009-10 as against 0.3 percent last year. Per capita income in dollar term rose from $ 1046 last year to $ 1051 in 2009-10, thereby showing marginal increase of 0.4 percent. The industry of handmade items is mostly operated in local environment. And in this perspective the rate of advancement is slow. However, there is possibility of high advancement in the market because a big segment of market has psyche of been attracted by creative handmade talent much quickly. Due to that, industry contains more potential and depth to invest in that business.
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COMPETITIVE GRID
COMPETITIVE FORCES THREATS OF NEW ENTRANTS BARGAINING POWER OF BUYER BARGAINIG POWER OF SUPPLIER RIVILARY AMONG COMPETITORS THREATS OF SUBSTITUES THREAT TO INDUSTRY PROFITABILITY LOW MEDIUM HIGH
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Duties and Responsibilities Duties and responsibilities of each member are assigned according to the interest and qualification of each of the member. Other criterion is that, if someone has specialized in some field then he will be proffered. Additional benefits and remuneration will be paid on giving extra services and performing additional work not included in the basic job specification. Liability Liability of all the members is unlimited. Personal property will also be held liable to pay the debts. This clause is included to maximize the interest of all members in the venture. The more the interest is the more the effort will be added by the members. All the members have the basic right to point out the steps taken by other members in the meeting. And the others have to answer in a reasonable manner.
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ORGANIZATIONAL HIRARCHY
BOD
Finance Manager Marketing Manager Supply -chain Manager Production Manager Operational Manager Sweeper
Wacthman
Office Boy
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Merchandizing:
Creative has also planned to acquire finished products from house hold artisans and to sell them on reasonable prices for earning profit for both parties. Thus Creative is not only earning for itself but also serving as a platform for those innovators who want to commercialize their handmade products. Supply Chain Manager is responsible to seek and develop good relations with these suppliers. Strategic Production Resources Designs and artistic techniques of production are the basic and primary assets of creative. With these two resources we will be able to develop the most unique and genuine variety of products in the marketplace. Firms creative management is also a strategic resource for Creative. Management team is required to be innovative and has a passion to pursue opportunities related to hand-made items. As the business grows we will carry on developing new designs and will strive to hire people who also possess the drive to continue the Creatives goal to develop the new designs and bring innovation.
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PRODUCT
A list of magnificent products of creative involves following product lines: Handmade Cards Handmade Gift boxes Handmade Wedding boxes Handmade Shopping Bags Handmade Candles Handmade Jewelry Handmade decoration pieces
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Wedding Boxes Gorgeous Boxes of different sizes to carry different things that are usually used in wedding ceremonies as gifts are offered by creative. Wedding gifts are always very appealing when they come in adorable packaging. Our unique wedding gift boxes will surely do the job of impressing customers while reflecting their unique style.
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PRICING STRATEGIES
In pricing, Creative is focusing in the following strategies: Market Skimming Strategy Creative is using market skimming strategy in which it is offering high quality and creative products on slightly increased prices than prices factory assembly line products. Creative want to have maximum possible profit through introduction of its creative and unique ideas. Product Bundle Pricing In order to move stock that is kept as unsold inventory, Creative will use Product bundle pricing strategy. It will combine several products that have left behind in stock in the one package and will offer them on reduced rates so that potential loss of unsold inventory can be avoided. Value Based Strategy For the pricing of products, Creative is following the value based strategy. In order to cover up the cost and to gain maximum possible profit, Creative has decided to take 40% markup on cost price of each product. Such high rate of mark up is set on base of effective value of the customer for handmade items.
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Name of items Greeting cards Wedding Boxes Gift Boxes Candles Decoration pieces jewelry Shopping bags
PLACE
Creative has planned to acquire a Shop on rent in Sarwar Gold Plaza, Gujrat. It is situated at centre of city. The main reason behind selecting this location is this, it is growing area for all branded shops and it is now one of the best shopping place in Gujrat. The shops like Breezes, Beejis, sStylo, Mother Care. Cash & carry, Adrees Cloth house, Service and many other brands are by side with our outlet. So there are many chances that people will visit our outlet along their shopping. Address: Sarwar Gold Plaza Khawajgan road Gujrat Contact: Email: Phone: info@creative.com.pk 0333-8445025 0331-5832183 Web site: www.creativeitmes.pk
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Suppliers
Creative
End consumers
Courier Service: Creative will also conduct business online. Due to advancement in technology and rapid adaptability of internet it has been crucial for it to expand its business activities over internet. Online orders in response of effective electronic advertisement will be received and shipment of these orders will be made through Courier Company. Creative has following model for online trading:
Online Orders
Shipment
End consumers
Online Receipt
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ADVERTISING
Brochure Brochures describing product specifications of Creative will be designed. Creatives offering along with its unique logo will be printed on it. These brochures will be distributed door to door with help of local news papers including: Jang Nawa e Waqt Jazba Shana Bashana
Hoardings The location where well use hoardings for advertising of outlet along with estimated budget is given bellow: Hoarding Campaign for the First Month
LOCATION QTY. SIZE RATE (RS.) Fawara Chowk GTS Chowk Jail Chowk Total 01 01 03 6024 6020 10,000 10,000 30,000 01 6024 10,000
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Internet marketing Today most effective way of advertisement is through internet. Creative has developed its own Website at which products are published and online orders are taken. Other than developing its own website, Creative has planned to promote its business through social networking sites. Recently there is a great trend of public to move towards these sites to establish social networks. Following are some a web point at which creative has decided to promote business by giving business ads.
Web Point Face Book Linked In Tagged Total No 1 1 1 3 Cost/Ad 9000 5000 6000 20,000
Give Aways: Other than giving ads, Creative has planned to manage different online contest so that maximum people may be attracted to web page. Exclusive surprise gifts will be given to winners of these contests.
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Names Shaher Bano Hashmi Anam Naz Anam Rahna Nayab Zafar Shamma Noreen
Capital Invested 1.25 lac 1.25 lac 1.25 lac 1.25 lac 1.25 lac
JAN Sales (Estimated) +Ending Inventory Units Available For Sale -Opening Inventory Units To Be Produced
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Total
100 10 110
130 20 150
140 25 165
145 20 165
145 15 160
155 25 180
160 25 185
165 30 195
175 35 210
185 40 225
190 40 230
200 45 245
1890 -
0 110
10 140
20 145
25 140
20 140
15 165
25 160
25 170
30 180
35 190
40 190
40 205
1935
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Per Unit Cost = Cost of units produced Number of units produced = 167075 1935 = 86.34 Estimated Operating Cost of Creative
JAN
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300000 60000
701810
*Creative dont have any account payable because we will pay cash on the daily basis.
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Operating Profit +Depreciation Less cash flow from Operating activities Stock Bank Building security Cash flow from capital Expenditure Gas generator Fixtures Equipment Furniture Digital camera Computer Cash flow from Financing Share capital Net cash in hand
76,810 60,000
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WEAKNESSES
Lack of practical experience in mass production of stock Low profits in the early stages of the business. Lack of awareness among public regarding the business. Uncertainty about the business success.
OPPORTUNITIES
Level of the demand of cultural items is increasing day by day. Drive away of Consumers from lavish items toward more personalized gifts. No Direct Competitor in Gujrat market Easy availability suppliers providing innovative products People are fed up with consistency so handmade products can give them uniqueness. Serving the under-served markets
THREATS
Decreasing purchasing power of people due to political instability in country.
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Management Risk: In this risk we realize that there may be any dispute in the management team due to any unforeseen reasons which may result to terminate any of the members. Remedy: In this case when any of the management team members leaves the firm she is not entitled to use the name of the firm. She cannot start the same business with any other name. Such risk is attempted to be controlled by including exclusive clauses in partnership deed. Marketing Risk: In case of marketing we realize that there may be any fault in our marketing plan due to which business can suffer.
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