Project of Electronic

Commerce

HANDICRAFT

Group # 3
BBA 5TH SECTION (B) | G.T. ROAD, GUJRAT
PROJECT E-COMMERCE

Table of Contents
1. Introduction……………………………………………..…………..…..……... 3
2. Pros of HandiCrafts………………..………………..………………………..…4
3. Business Description ……………………………………………………..….....4
4. Business Plan…………………………………………………...…..……......…5
5. Business Name……………………………………………………………...…..5
6. Logo…………………………………………………..……….………….….....5
7. Business Category……………………………………..….…………….…....…5
8. Business Model...………………………………………….……………...….....5
9. Revenue Model.………………………………………….………………...…...6
10. Online Advertisement…………………………………....……..………............6
11. Website Usability……………………………………………..…..………..…...6
12. Creating an Effective Web-Presence………………………………...................9
13. Market Analysis……………………………………………………..……..…...9
14. Web Marketing Strategies……………………………………………….....….10
15. Advertising on the Web…………………………………………………....….10
16. Creating & Maintaining Brand on Web…………………………………...…..11
17. Purchasing and supporting Activities…………………………..………..….....11
18. Revenue Model for Social Networking Sites…………………………..…..….11
19. E-Commerce software………………………………….…………….………..12
20. How Protect Computer……………………………………….…………..……12
21. Online Payment Basics……………………………………….................…….12

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HANDICRAFTS BUSINESS

Introduction:
Handicrafts are unique expressions and represent a culture, tradition and
heritage of a country. The Handicraft Industry is one of the important productive sectors.
Various attempts have been made to define this broad and diversified industry.
A wedding, the birth of a child, a new home, an important birthday. All of these
are events that mark our lives forever and should be celebrated with a gift you can
cherish for a lifetime. Every person is in search of attractive and innovative products for
purpose of exchanging gifts. There are numerous businesses offering a variety of
products for customers to fulfill their needs. But demand for handmade gift items is
substantial. People like to purchase handmade items as gift because when an item is
handmade, a little part of the creator of that piece goes into it. Artists put their ideas,
personality, style into their work which makes that work unique.
Handi-crafts (handmade items) include paper crafts (specifically
handmade cards and boxes, folded origami, stamped, scrap-booked and anything that
involves paper and intricate details. It also includes: quilt, knit, crochet, work with glass,
sew, making bags, jewelry, show pieces, wedding items, make pottery, basket weave,
or any other kind of craft that is marketable and salable.

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The Pros of Starting a Handmade Crafts Business:

There are a lot of benefits that come with starting a handmade crafts
business, including:
• A handmade crafts business focuses on a hobby you are already very
passionate about.
• We can work from home, anytime that it's convenient for you.
• We can develop a local following by selling your crafts at local craft shows.
• We can easily change and add to your product line.
• We can develop a loyal and repeat customer base.

Business Description:
Idea of “Happy Hand Creation” is to provide a large variety of innovative
and creative handmade items under one roof. The name of our organization is “Happy
Hands’ Creation” which is actually an effort to provide exceptional items for special
celebrations and occasions. The organization name symbolize that; when your minds
are fresh, your hands are happy to do work and if you do your work happily then,
definitely you are on the path of innovation, which is the foremost requirement in this
field. It is basically a manufacturing as well as merchandising business in which we are
going to present a wide assortment of handmade items.
We have started our business as partnership business. We are five partners who share
equally in startup capital and hence are entitled to share equally in profits. Any other
need for capital will be entertained by respective bank.

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Our Business Plan:

o Business Name:
Happy Hands’ Creations
o Logo:

o Category:
Business to Consumer (B2C)
Business to Business (B2B)

o Business Model:
• Employees: 13 employees
✓ 1 for bag designing, 2 for making
✓ 3 for jewelry designing and making
✓ 2 for making wedding items
✓ 2 for gifts packing
✓ 1 supervisor
✓ 2 IT specialists
• Star-up Capital: 8 lakhs
• Raw Material: we will purchase raw material for production of
bags, jewelry and baskets from wholesale dealers.
• Inventory:
✓ 2 sewing machines for bags
✓ Tools for making jewelry
✓ Scissors

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o Revenue Model:
Web Catalog Revenue Model (gifts, flowers, jewelry, wedding items)

o Strategy of Online Advertisement:

• Collection of specific interests: different webpage for every product
type.
✓ Bags
✓ Wedding Items
✓ Jewelry
✓ Jewelry boxes
✓ Gifts & Flowers
✓ Decoration items (show pieces etc.)
o Website Usability:
• Company Description: It is a small business in partnership located in
Gujrat.
✓ Name: Happy Hands’ Creations
✓ Mission: Build the best products, cause no unnecessary harm
to people and environment.
✓ Vision: Spread Ideas, build worldwide trust.
• Products or Services: We will offer products according to requirements
and occasion basis:

▪ Bags
(for college/university)

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(For parties)

▪ Jewelry & Show pieces

▪ jewelry box

▪ gifts packing
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▪ wedding items (baskets, nikkah pen and file, bridal chura,

mayun- mehndi gota jewelry, bangle cushion

▪ flower bouquet

▪ Decoration items (show pieces, fresh flowers display stands).

• Communication:
✓ Address: G.T Road Gujrat
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✓ Email: hhc123@org.pk
✓ Phone No. 123456789
✓ Website: Happy Hands’ Creations (HHC)
• Following the Link:
We will provide multiple links within the website for multiple
products.
• Rating Website:
Use rating Stars and recommendations option to check
performance and customers’ opinion.
o Creating an Effective Web-Presence:

We will make our website according to our products and our website
design will match the function.
We will also use the following strategies to make website effective and impressive:
• After-Purchase Check-In:
We will use after email for after purchase check-in. A short yet
personal check-in email is a great way to tell customers they are important to us and
that we sincerely want them to be happy with their purchases. A customer satisfaction
survey that for business, consider including a link to that survey in message so we can
collect data and customer feedback that will help us improve business over time.
• Transactional Emails:
Transactional email messages are a must-have for businesses
that allow customers to order products online. We will use transactional emails for order
confirmation, and shipping confirmation. We will also include other information in these
transactional email messages that can boost sales such as a list of related products.

Communicating with different Market Segments:

o Market Analysis:
• Marketing segmentation:
✓ Geographical (area wise within country and worldwide)
✓ Demographic (according to income, age and background)
• Offering Customers a Choice on Web:
We will provide links of products on our website.
• Customer Behavior & Relationship Intensity:
✓ Occasion Segmentation:

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Party/college bags, clutches, bridal jewelry, formal,

casual and party jewelry, wedding items (mayun, mehndi,
nikkah).

Web Marketing Strategies:

o Product:
Hand-made products
• Bags
• Wedding Items
• Jewelry
• Jewelry Boxes
• Gifts & Flowers
• Decoration items (show pieces etc.)
o Marketing Strategy:
• Product based Marketing strategy: specific product (different for
every customer according to their demand and interest.)
• Customer based Marketing strategy: specific customers
o Pricing Strategy:
• Cost-Plus pricing strategy:
Charge price by adding profit with cost
• Value Based pricing strategy:
St the price against value that how much customers
value the product.
o Place/Distribution:
• Direct sell to customers on order
• Also sell to businesses (retailers) for further sale

Advertising on the Web:

o Banner Ads Placement:

• Find the website:
We will use Facebook, instagram, pinterest, sanpchat,
youtube for placing banners for advertisement. It's relatively
inexpensive compared to many other advertising options, and we
don't have to get locked into a long-term contract, just post ads as
we need to.

• Text Ads:

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We will also send texts on Facebook Messnger, Whatsapp,

Wechat.
o E-mail Marketing:
We will use E-mail for informing customers about new
items, products and special offers and discounts. The special promotional
email messages are an excellent way to boost engagement with email
marketing list. This type of email message also helps boost list engagement
because it offers a valuable incentive for subscribers to remain on list. They will
much more likely to open next message if they find value in this one.
➢ Advertising Cost:
Rs. 50,000
o Creating & Maintaining Brand on the Web:
We will use Rational Branding and provide real features of products
in ads.

Purchasing and Supporting Activities:

• Purchasing:
Our purchase department will purchase from bulk from whole
sellers according to order and demand. We will make sure that each and every material
reach non time for making the products.
• Supporting Activities:
Finance and HRM Technology
Administration
▪ Budgeting ▪ Hiring ▪ Research to
secure website
and data
▪ Payments (to ▪ Compensating ▪ Creating an
sellers, from effective website
customers) to attract and
retain customers

o Revenue Model for Social Networking Sites:

• Advertising supported model:
We will use advertising supported social network site through
ads to generate revenue.
• Mobile Commerce:

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We will introduce mobile app to customers for easy and quick

access.

E-Commerce software:

o Catalog Display software:

• Dynamic Catalog:
We will use dynamic catalog with pictures and graphics.
• Shopping Cart:

We will add shopping cart in our website for purchased products

and their quantity and other information.
o How Secure Computer?
• We will use Anti-viruses to secure our computer and website.
• Active Firewall
• Secure office with CCTV cameras, security alarm etc.
o Online Payment Basics:
• Cash on delivery
• Online payment systems:
✓ Through debit and credit cards
✓ Easypaisa, Jazzcash, Omni, Upaisa

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