A Synopsis On

A COMPARATIVE STUDY ON CUSTOMER LOTALTY in RETAIL BUSINESS (BIG BAZAAR & RELIANCE RETAIL
Su !i""#$ in p%&"i%' (u'(i''!#n" o( &#)ui&#!#n" o( III s#!#s"#& o( M%s"#& o( Busin#ss A$!inis"&%"ion D#p%&"!#n" o( M%n%*#!#n" S"u$i#s +%i N%&%in Vy%s Uni,#&si"y+o$.pu& (/0112134

Sup#&,is#$ ByP&o(5 (D&54 As.6ini A*%&6%'

Su !i""#$ ByA&,in$ 7u!%& M5B5A5 S#!#s"#& III

To, The Head of Department, Department of Management Studies, Jodhpur. Su 8#9": - Synopsis for the term paper applied in III semester MBA - A COMPARATIVE STUDY ON CUSTOMER LOYALTY IN RETAIL BUSINESS (!%&;#"4

Respe ted Ma!am,

"ith due respe t I #ant to say that in order of the partial fulfillment of M.B.A. Semester-III, I #ant to su$mit the synopsis for the term paper applied in III semester MBA - A COMPARATIVE STUDY ON CUSTOMER LOYALTY IN RETAIL BUSINESS (BIG BAZAAR & RELIANCE RETAIL4 %nder the super&ision of 'rof. Ash#ini Agar#al So, (indly grant me permission to prepare term paper on the a$o&e mentioned topi . Than(ing you. Date) *ours Sin erely, Ar&ind +umar M.B.A. Semester-III

INTRODUCTION:2

OB+ECTIVES O< T=E STUDY:2

P&i!%&y O 8#9"i,#

To Analy,e the loyalty le&el of ustomers to#ards Big Ba,ar Retail Mar(et and Relian e Retail.

S#9on$%&y O 8#9"i,#

To study ho# the ustomer hoose their respe ti&e Retail Mar(et.

To find the a#areness among the ustomers a$out Big Ba,aar Retail Mar(et and Relian e Retail and its ne# produ ts. To find out the pro$lems fa ed $y the Retail Mar(et.

To analy,e the position of Big Ba,aar Retail Mar(et and Relian e Retail against its ompetitors. To analy,e the loyalty status of the onsumers. To identify the ustomer preferen es. To find out the strength and #ea(ness of produ t and its ompetitors. To ma(e suggestion, if any to impro&e e-isting ondition. To (no# if there are relationships $et#een ustomer satisfa tion.

<ORMULATION O< =YPOT=ESIS:2

=o: 2 There is no differen e in ustomer satisfa tion among students

of Big Ba,ar Retail Mar(et and Relian e Retail. =%: 2 There is differen e in ustomer satisfa tion among students of Big Ba,ar Retail Mar(et and Relian e Retail.

RESEARC= MET=ODOLGY:2 D%"% Co''#9"ion)

The resear h study is $ased on primary data $ase and primary data #ill $e olle ted through stru tured .uestionnaires #ith losed ended .uestions. Besides the primary data olle ted #ith the help of the .uestionnaire, I!ll olle t the rele&ant se ondary data from &arious sour es li(e ompany!s #e$site, $oo(s, Internet and ne#spapers.

S%!p'# Si>#:
/0 samples for i* %>%%& & 30 s%!p'#s (o& Relian e Retail 5

S%!p'in* "#9.ni)u#:
Random samples #ill $e sele ted #ith the random sampling method.

S"%"is"i9%' An%'ys#s:
The olle ted data #ill $e su$1e ted to appropriate statisti al analyses.

BIBLIOGRAP=Y ? RE<ERENCES:2
D.D. Sharma, Mar(eting Resear h 2reen 3 Tull, Mar(eting Resear h +otler 'hilip and Armstrong 2ery, 'rin iples of Mar(eting Management, 4e# Delhi, 'renti e Hall of India, 5667 +othari 8.R, Resear h Methodology- Methods and Te hni.ues9 Se ond :dition9 ;00< Rames#amy =.S, 4ama(umari S9 Mar(eting management, 4e# Delhi, Ma Millan, 5660

""". BI2BA>AAR.8?M """. RI@.8?M

CHAPTER SCHEMA
1. INTRODUCTION 2. RESEARCH METHODOLOGY 3. STATISTICAL ANALYSES 4. RESULTS 5. INTERPRETATION OF RESULTS 6. FINDINGS AND SUGGESTIONS 7. CONCLUSION 8. SUMMARY 9. BIBLIOGRAPHY / REFERENCES 1 . APPENDICES