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Bad news:
Knowing game theory does not guarantee winning
Good news:
Framework for thinking about strategic interaction
Assumptions
Rationality
Players aim to maximize their payoffs Players are perfect calculators
Common Knowledge
Each player knows the rules of the game Each player knows that each player knows the rules
Each player knows that each player knows that each player knows the rules
Each player knows that each player knows that each player knows that each player knows the rules
Each player knows that each player knows that each player knows that each player knows that each player knows the rules
Etc. Etc. Etc. I can calculate the motions of heavenly bodies, but not the madness of people -Sir Isaac Newton on losing 20,000 in the South Sea Bubble in 1720)
Equilibrium
The likely outcome of a game when rational, strategic agents interact
Each player is playing his or her best strategy given the strategy choices of all other players No player has incentive to change his or her action unilaterally
Prisoners Dilemma
Two suspects, A and B, are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies for the prosecution against the other and the other remains silent, the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both stay silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a two-year sentence. Each prisoner must make the choice of whether to betray the other or to remain silent. However, neither prisoner knows for sure what choice the other prisoner will make. So this dilemma poses the question: How should the prisoners act?
Prisoners Dilemma
Prisoner B
Betrays Betrays Stays Silent
2 Years 2 Years Free 10 Years 6 Months Free 6 Months
Stays Silent
10 Years
Prisoner A
Prisoners Dilemma
Game in which two players can "cooperate" with or "defect" (i.e. betray) the other player. The only concern of each individual player is maximizing his/her own payoff, without any concern for the other player's payoff. No matter what the other player does, one player will always gain a greater payoff by playing defect. The unique equilibrium for this game is a Pareto-suboptimal solutionthat is, rational choice leads the two players to both play defect even though each player's individual reward would be greater if they both played cooperate.
In equilibrium, each prisoner chooses to cooperate even though both individually would be better off by defecting, hence the dilemma.
Prisoners Dilemma
Prisoner B
Defect Defect Cooperate
Lose Lose Win Much Lose Much Win Win Much Win
Cooperate
Lose Much
Prisoner A
Cigarette Advertising on TV
Strategic Interaction
Players: Strategies: Payoffs:
Reynolds and Philip Morris Advertise or Not Advertise Companies Profits
Strategic Landscape:
Each firm earns $50 million from its customers Advertising costs a firm $20 million Advertising captures $30 million from competitor
Representing a Game
Players
Philip Morris
No Ad No Ad 50 , 50 60 , 20 Ad 20 , 60 30 , 30
Reynolds
Ad
Strategies
Payoffs
What to Do?
Philip Morris No Ad Ad
Reynolds
No Ad 50 , 50 60 , 20
Ad 20 , 60 30 , 30
Philip Morris No Ad Ad
Reynolds
No Ad 50 , 50 60 , 20
Ad 20 , 60 30 , 30
Chicken Game
Two hooligans with something to prove drive at each other on a narrow road. The first to swerve loses faces among his peers. If neither swerves, however, a terminal fate plagues both.
Chicken Game
Loss" of swerving is trivial compared to the crash if nobody swerves, the reasonable strategy would seem to be to swerve before a crash is likely. If one believes one's opponent to be reasonable, one may well decide not to swerve at all. One tactic in the game is for one party to signal their intentions convincingly before the game begins. For example, if one party were to ostentatiously disable their steering wheel just before the match, the other party would be compelled to swerve. This shows that, in some circumstances, reducing one's own options can be a good strategy. This model also assumes that, if both parties swerve, they will not swerve in the same direction.
Chicken Game
Business Applications
A procurement manager trying to induce a subcontractor to search for costreducing innovations An entrepreneur negotiating a royalty arrangement with a manufacturing firm to license the use of a new technology A sales manager devising a commission payments scheme to motivate salespeople A production manager deciding between piece-rate and wage payments to workers designing a managerial incentive system How low to bid for a government procurement contract How high to bid in an auction A takeover raiders decision on what price to offer for a firm A negotiation between a multinational and a foreign government over the setting up of a manufacturing plant The haggling between a buyer and seller of a used car Collective bargaining between a trade union/employees and an employer
Game Theory, long an intellectual pastime, came into its own as a business tool.
- Forbes, 3 July 1995
Game theory can explain why oligopolies tend to be unprofitable, the cycle of over capacity and overbuilding, and the tendency to execute real options earlier than optimal.
Tom Copeland Director of Corporate Finance, McKinsey
Q&A