A Project Report On

A CASE STUDY OF METALJUNCTION.COM AND ROURKELA STEEL PLANT

Submitted for the partial fulfillment of the requirement of the award of

Master in Business Administration

By

YUDHISTHIR TANDI
Regd No-0606277052

Under the Guidance of

Mr.R.N.Panda Junior Executive(Mkt) Rourkela Steel Plant Prof. Sri a !"o# $M% & Center for Management Studies(OEC, B u!anes"ar

CMS

Center for Management Studies (OEC) Bhubaneswar 2007

CER#$%$C&#E

# is is certif' t at Mr( )ud ist ir #andi !earing regd no *++,--*., com/leted t e /ro0ect "ork entitled

as successfull'

1Online marketing of Steel2 & Case Stud' of

Metal0unction(com3 in our organi4ation for t e /artial fulfillment for t e a"ard of Master in Business &dministration /rogram in Center for Management Studies(OEC),( B u!anes"ar during t e 'ear ,**-5,**6(

(S ir R(7(Panda) Junior Executive(Mktg, $ron 8 Steel) Rourkela Steel Plant(

9EC:&R&#$O7
I, here by declare that this project report entitled Online Marketing of Steel: A Case Study of Metaljunction.Co result of and !S"# $ith special reference to arketing of secondary steel products of !S", SAI%, !ourkela is the y o$n efforts in the plant training $hich I ha&e undergone as a in Master in 'usiness Ad inistrationt#, in Center y part of the curriculu su

for Manage ent Studies, (O)C* ('hubanes$ar*. I had undergone (Marketing*, !ourkela Steel "lant (!S"*, O!ISSA.

er training under the guidance of Mr. !.+."anda, ,unior )-ecuti&e

I there by dec are that I ha!e fu fi ed a the "ro!isions of industry training in #our$e a Stee % ant (#S%) and based on the training I had ac&uainted myse f to the best in the $now edge of mar$eting of the secondary stee "roducts of #S%' (his "ro)ect re"ort has not been submitted to any other Institute* +ni!ersity for the award of any degree or di" oma'

% ace, #O+#-E./ 0ate,

Signature 1udhisthir (andi

CO2(E2(
#OP$C P&;ES 7O( $7#RO9<C#$O7 Online marketing Pur/ose of Online marketing Online marketing &ctivities Marketing Strateg' of RSP S#EE: $79<S#R) (&7 O=ER=$E>) Market Scenario Production # e ;ro"t Profile $m/act 9ut' Rates S#EE: &<#?OR$#) O% $79$& :$M$#E9 (S&$:) $ntroduction Central Marketing Organi4ation Joint =entures Product >ise Classifications Plant >ise Classifications Ma0or <nits of S&$: Ot er <nits RO<R@E:& S#EE: P:&7# $ntroduction S/ecial %eatures &nnual Production Product <ses Ma0or <nits of RSP RSP Moderni4ation RSP Products Products Mix Marketing 9e/artment of RSP Organi4ation Structure of Marketing 9e/artment of RSP Marketing Section &uction of t e Material