Marketing management - Set 1

Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer "orm Your Answer "orm Multiple Choice Multiple Answer Question #hat is Marginal cost$ Correct Answer The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue Your Answer The additional cost o! each unit o! product Multiple Choice Multiple Answer Question Total cost includes ' Correct Answer "ixed cost % (ariable cost Your Answer "ixed cost % (ariable cost Multiple Choice Single Answer Question These groups tend to in!ormal behavoiur and there is continuous interaction among people Correct Answer rimary Your Answer rimary Multiple Choice Single Answer Question Mar)eting arises !rom $ Correct Answer Exchange Your Answer Sel! production Multiple Choice Single Answer Question An example o! #ant is ' Correct Answer Continental !ood Your Answer Clothing Match The "ollowing Question Correct Answer Your Answer Exclusive Assortment Carrying the line o! only one manu!acturer Carrying the line o! only one manu!acturer *pen bid Contract awarded to lowest bidder Contract awarded to lowest bidder +egotiated Contract ,irect negotiation with one or more companies covering pro-ect and terms ,irect negotiation with one or more companies covering pro-ect and terms ,eep Assortment Carrying a product !amily in depth% drawing on many producer.s output Carrying a product !amily in depth% drawing on many producer.s output Multiple Choice Multiple Answer Question The reseller.s assortment in!luences it.s Correct Answer Mar)eting mix % Customer mix % Supplier mix

Your Answer Mar)eting mix % Supplier mix % /uyer mix Multiple Choice Single Answer Question #hat is the most important promotion activity re0uired in &ndustrial buying process Correct Answer ersonal selling Your Answer ersonal selling Select The /lan) Question 11111111 concept increases the e!!iciency o! economic system Correct Answer Mar)eting Your Answer Mar)eting Multiple Choice Multiple Answer Question Commercial sources have !ollowing sources Correct Answer Advertising % ac)aging % Sales persons Your Answer Advertising % Mass media % Sales persons Select The /lan) Question &n 11111111 pricing buyers pay di!!erent prices under the same conditions % in the same 0uantities and at the same time Correct Answer (ariable Your Answer (ariable Multiple Choice Multiple Answer Question /usiness is rated on which dimensions Correct Answer Mar)et attractiveness % /usiness strength Your Answer Mar)et attractiveness % ro!it margin % Competition level Multiple Choice Single Answer Question The company earns an acceptable rate o! return on their net sales.This pro!itability ob-ective is called' Correct Answer Target return Your Answer Target return True2"alse Question ricing strategies change over the li!e cycle o! the product Correct Answer True Your Answer True Multiple Choice Multiple Answer Question #hen is demand price elastic$ Correct Answer rice cut causes revenue to increase % rice rise causes revenue to decrease Your Answer rice cut causes revenue to increase % rice rise causes revenue to decrease Multiple Choice Single Answer Question &t is is the data which has been converted to a use!ul !orm !or decision ma)ing Correct Answer &n!ormation Your Answer &n!ormation Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer &ntermediary Multiple Choice Single Answer Question 34aw o! demand3 is Correct Answer More units o! product are demanded at lower price

Your Answer More units o! product are demanded at lower price Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer ossession Multiple Choice Single Answer Question &t !ocusses on one or more selected mar)et segments and develops separate mar)eting mix !or each segment Correct Answer Target Mar)eting Your Answer Target Mar)eting Select The /lan) Question 11111111 method is suitable !or products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Multiple Choice Multiple Answer Question ,rawbac)s o! Survey o! /uyer.s intention method are Correct Answer +ot accurate % Time consuming Your Answer +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team True2"alse Question &nndustrial goods are sold to end5users !or personal consumption. Correct Answer "alse Your Answer "alse Multiple Choice Single Answer Question #hat is Exclusive Assortment$ Correct Answer Carrying the line o! only one manu!acturer Your Answer Carrying the line o! only one manu!acturer Multiple Choice Multiple Answer Question "or exchange to ta)e place% which conditions must be satis!ied $ Correct Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Your Answer Atleast two parties % Each party has something that might be o! value to the other party Multiple Choice Single Answer Question , in A&,A stands !or ' Correct Answer ,esire Your Answer ,esire Multiple Choice Single Answer Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer /ehavioural Your Answer Transaction True2"alse Question M&S provides mar)eters with the right amount and type o! in!ormation in a timely !ashion. Correct Answer True Your Answer True True2"alse Question The )ey to success!ul new product introduction lies in a systems approach.

Correct Answer True Your Answer True True2"alse Question Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. Correct Answer "alse Your Answer True Select The /lan) Question 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. Correct Answer 6nderemployment Your Answer 6nderemployment True2"alse Question ,istribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Select The /lan) Question 11111111 planning determines the number % location and ownership o! warehouses. Correct Answer #arehouse Your Answer #arehouse Select The /lan) Question "or 11111111 items% reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital % Machine Your Answer Capital % Machine Multiple Choice Single Answer Question #hat is product development$ Correct Answer +ew product5Existing mar)et Your Answer +ew product5Existing mar)et Select The /lan) Question The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings Correct Answer 4abour Your Answer "ixed True2"alse Question &n negotiated contracts% the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Select The /lan) Question 11111111 guides the development o! advertisements and personal sales presentations. Correct Answer A&,A Your Answer A&,A Select The /lan)

Question 11111111 is a part o! the company that has a separate mission and ob-ectives Correct Answer S/6 Your Answer S/6 Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Match The "ollowing Question Correct Answer Your Answer Customer is the !ocal point in Mar)eting Mar)eting Tangible sources Capital% machines%raw material Selling &ntangible sources &n!ormation% time and technology &n!ormation% time and technology Consumer to producer /ac)ward communication /ac)ward communication Multiple Choice Single Answer Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Sales Your Answer Sales Multiple Choice Multiple Answer Question Trade promotions include Correct Answer ush money allowance % romotional allowance Your Answer ush money allowance % romotional allowance