Year of establishment Founder/Promoter Managing Director/CEO All product lines All brand under all product lines 1.

Snacks 2. Confectionary

1946 Two Perfetti brothers Ambrogio and Egidio Ramesh Jayaraman snacks, confectionary, healthcare

3. Healthcare

Stop Not Alpenliebe Alpenliebe 2 Choco Eclairs Big Babool Center Fresh Chocoliebe Happydent Wave Happydent 3 Slice Mentos Chlormint Happydent 25% 1600 crores in 2012 Click Card promotion Television Radio (FM) Press Outdoor Point of purchase Kajol for Alpenliebe Kareena Kapoor for Alpenliebe 2 Choco Eclairs Linkedin, twitter, facebook The communication for Big Babol Bade Kaam Ki Cheez Center fresh truly Rakhe Zubaan pe lagaam Mentos Dimaag ki Batti Jala de

Market Share Volume & Value Marketing Program

Brand Ambassador/Endorser

Presence on Social Networking websites Brand Elements

Brand Extensions

Alpenliebe - Alpenliebe 2 choco Eclairs Happydent Wave Happydent 3 Slice