MARKETING PLAN

PRESENTED BY,
NEHA VIBHUTE
LAKHAN LALE
M.TECH
(PERDUMERY)
CONTENTS….
 PRODUCT DESCRIPTION
 SWOT ANALYSIS
 PRICING STRATEGY
 MARKET AND ENVIRONMENTAL ANALYSIS
 TARGET MARKET
 COMPANY ANALYSIS
 MARKETING STRATEGY
 DISTRIBUTION CHANNELS
PRODUCT DESCRIPTION

 In today’s era the population/people are becoming

aware of their diet, they are more conscious about
health.
 So considering this issue we launched a new soft
drink, “ NUTRISOFTA” which is low carbonated &
contains vitamins, minerals, proteins in a sugar based
syrup.
 Due to addition of these ingredients in product, the
product satisfies the nutritional requirements along
with the desired carbonation.
SWOT ANALYSIS

1. Strength
 A new novel product.

 Provides the nutrients in the form of vitamins,

minerals and proteins.

 The only carbonated drink in the market containing

nutritional supplements i.e. Monopoly situation.

 The manufacturing plant is near to market.
Continue…

2. Weakness
 A completely new brand, so not much popular in market.

3. Opportunities
 Brand development
 Profit oriented
 Investment in developing countries.
 Opportunities to develop social responsibilities.

4. Threads
 The possibility of emergence of new competition in resent future.
PRICING STRATEGY

 To determine the market share we used

“Penetration Pricing” strategy.
 For large sized bottles the discount is given out of
the total cost of a bottle Rs. 0.25 from each bottle
will be donated form the children education.
MARKET AND ENVIRONMENTAL ANALYSIS

 Market research is done for this newly developed

product and in the result we found that the product
is acceptable and can be launched on large scale.
 As per the environmental analysis the product will
have maximum sell in the summer.
TARGET MARKET

 Target market for out product will be teenage as

well as medium age group people as it has satisfies
requirements of the both age group as being
healthy and carbonated.
COMPANY ANALYSIS

 The main objective of the company is to develop a

brand name by launching this novel product.
 Increase market share.
MARKETING STRATEGY PRODUCT

1. Product
 Quality of product is certified by AGMARK and it is as per BIS standard
specifications.
2. Price
 Price penetration strategy is used.
3. Place
 The product is intended for selling in India.
4. Promotion
 The promotion of product is done by TV Advertisements, Newspapers,
Magazines, Hoardings etc.
 For promotion of the product, celebrities are taken as brand ambassador.
DISTRIBUTION CHANNELS
Thank you…!