Nimra

Executive summary
PEL and PEL appliances fall under the Saigol Group of Companies. PEL has long been known in Pakistan as a company that produces quality products. PEL has created a brand loyalty among its users and the company credits that to its high quality and vast product range. PEL has been continuously adding new products to its range. A result, PEL has registered a significant increase in its sales volume, during the last ten years. One sector in Pakistan that has grown considerably in the past is the Home Appliances Division. There is great competition in this sector and PEL has survived this competition with great flair. PEL enjoys good reputation in the market for its homeappliances.PEL is in a growth phase in this sector. This sector carries a lot of potential and PEL can capitalize on this fact. My stay at PEL was very beneficial due to the fact that i got the opportunity to learn the trends in the market in this sector. The company takes it as a liability to take care of its employees. The corporate culture at pel was very healthy and induced work habits .this atmosphere helped me in building self-confidence and belief. At pel i had an opportunity to deal directly with the customers and find out their demands and problems associated with pel. I got to know about the trend in the industry and also conducted a research through which i got a better understanding of the consumer buying behavior. I also got a chance to improve my decision-making skills. Further more, working at pel also helped me in becoming a better time-managed person. I got to know the importance of teamwork at the work place .in the end, all the experience that i have gained during my stay at pel has helped me alot in becoming a better organized person and will definitely help me in becoming an even better person in the future. I can say this without doubt that the values that i have gained while working at PEL will be applied to wherever I go to work in the future. This is
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