1.

INTRODUCTION

1.2 PROBLEM STATEMENT

Based on method used in ENT600 subject. SWOT analysis method was used to observe
problems which Ayam Gepuk Pak Gembus company have. From the observation, we can see
that the company still lacking in many areas. From lacking in technology development,
increasingly of customer dissatisfactions to the cost that increase exponentially that affect
many of their customers. This will cause many problems in the future as not only Ayam
Gepuk Pak Gembus company credibility will be question, also how they can establish
themselves as one of big franchise in Malaysia and other country, also compete with other big
franchise. Hence in this study, these problems will be study and discussed to provide
reasonable explanation and provide solution for Ayam Gepuk Pak Gembus company.

1.3 PURPOSE OF STUDY

JN

Problem Statement According to the SWOT analysis, I can observe that they are lacking
workforce even though their workforce already has been given training and highly skilled
through successful training and learning programs. This will lead to insufficient of workforce
when the company need to supply their product. Lacking workforce also will cause the
productivity of the company drop and the trust between the company and supplier will be in
problem since they cannot supply the product on time. Next, this company need more product
based on technology. Since TupperwareBrands are famous for its premium storage containers
and kitchenware, they are considered to produce more product related to technology. One of
the products that they have produce is pressure cooker that also get a lot of response from the
customers. Lastly, the product of TupperwareBrands is known as expensive product. One of the
customer states that the storage products are more expensive than the similar products that you
can get on the open market. The reason they like the product is because it is sturdier than most
plastic storage products and can take the beating more frequently. But for some women that
have desire to have a collection from this company, they said that the product is too much
expensive and they cannot afford it. 1.3.Purpose of study The purpose of this case study is to
investigate the key of successful entrepreneur success in their business and how the
entrepreneur operates their business including background of the company, organizational
structure, marketing, and operational strategy. Next, main reason is to learn about the company
as well as their weaknesses and strength and how the company overcome the problems.
Besides, this case study also makes an opportunity to give a recommendation or suggestion on
how to improve the products and enhances it for better future.