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Change Management
Change Management
of an organization. It implies alterations of structural relationships and role of people in an organization. It has the following characteristics: 1. Change results from the pressure of forces which are oth outside and inside the organization. It distur s the e!isting e"uili rium in the organization. #. The whole organization tends to change in any part of it. e affected y a
$. Change takes place in all parts of the organization% ut at varying rates of speed and degrees of significance. &. Change may affect people% structure and technology and other elements of the organization. '. Change may e reactive or proactive. (hen change is rought a out due to the pressure of e!ternal forces% it is called reactive change. )owever% proactive change is initiated y the management on its own to increase organizational effectiveness. FORCES OF CHANGE