QUESTIONNAIRE PROJECT REPORT ON CONSUMER PREFERENCETOWARDS NESTLE AND CADBURY CHOCOLATES Que1. Do you eat chocolate?

Yes No

Que2. Which brand of chocolate do you prefer? Cadbury Nestle

Que3. Which sub-brand you have purchased? Cadbury Dairy #$tar %er! il! Nestle "it "at unch il!y &ar

Que'. (an! the sub-brands of chocolates accordin) to your preference? *1 for +ost preferred, Cadbury Dairy #$tar %er! il! Nestle "it "at unch il!y &ar
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Que#. -o. +uch i+portance do you )ive to the follo.in) factors .hen you purchase a chocolate? */ic! in the desired colu+n, 0actors 0lavor4taste %rice Quality %ac!a)in) &rand Que5. -o. +uch are you satisfied .ith the follo.in) factors in your preferred chocolate? */ic! in the desired colu+n, 0actors 0lavor4taste %rice Quality %ac!a)in) Que7. Which for+ of a chocolate do you li!e? -ard Crunchy Nutties Che. 1ery $atisfied $atisfied Nor+al 3east $atisfied Can6t $ay 1ery 2+portant 2+portant Nor+al 3east 2+portant None

Que8. What pac! do you purchase? $+all &i) 0a+ily %ac!

Que9. Which pro+otional offers attract you +ost? 0ree )ifts %rice :ffer ;ny other

Que1<.Which of these factors affect your purchase? ;dvertise+ent

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 $u))estion fro+ friends and relatives ;ttractive Display Doctors ;dvice Que11. Which +edia of advertise+ent influence your purchase? /elevision -oardin) Ne.spapers Display

Que12. -o. fre=uently do you purchase chocolates? :nce in a fortni)ht Wee!ly Daily onthly

Que13. What accordin) to you is the reasonable price of chocolate? &elo.# 2<.3< #-1< ;bove 3< 1<-2<

Que1'. 2f your preferred brand is not available for repeat purchase then .hat .ill you do? %ostpone your purchase $.itch over to other brand >o to the other shop to search for your preferred brand Que1#. 2f another brand of the sa+e product appears in the +ar!et? .ill you prefer to stop buyin) this brand and buy the ne. brand?
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No? not at all No? 2 shall not to purchase the old brand?

2 +ay consider can6t say

Que15. 2f you don6t li!e to chan)e to the ne. brand? then .hat are the reasons for continuin)

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