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  • E-Commerce Case Outline

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    Clinton Turner
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    The document provides instructions for a case study assignment on an e-commerce company. Students are asked to research and write a 7-page case study describing: the company's mission and history, products/services, business model, customer value proposition, revenue model, marketplace, main competitors, comparative advantages, and market strategy. The document also outlines requirements for a project update meeting, where students should have 3 pages of the case study completed and be prepared to publish their work online and discuss progress with the instructor.

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    Don't download this book. This is a circumstantial upload.

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    The document provides instructions for a case study assignment on an e-commerce company. Students are asked to research and write a 7-page case study describing: the company's mission and history, products/services, business model, customer value proposition, revenue model, marketplace, main competitors, comparative advantages, and market strategy. The document also outlines requirements for a project update meeting, where students should have 3 pages of the case study completed and be prepared to publish their work online and discuss progress with the instructor.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    E-Commerce Case Outline

    Uploaded by

    Clinton Turner
    The document provides instructions for a case study assignment on an e-commerce company. Students are asked to research and write a 7-page case study describing: the company's mission and history, products/services, business model, customer value proposition, revenue model, marketplace, main competitors, comparative advantages, and market strategy. The document also outlines requirements for a project update meeting, where students should have 3 pages of the case study completed and be prepared to publish their work online and discuss progress with the instructor.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Case Study (around 7 pages of text)

    Select an e-commerce company. (B2C) Visit its Web site and describe:
    1--- Introduction to the company (companys mission, and history). 2--- Describe the products and services available. 3--- Describe its business model. 4--- Identify its customer value proposition. 5--- Identify its revenue model 6--- Identify the marketplace it operates in. 7--- Identify who its main competitors are. 8--- Describe any comparative advantages you believe the company possesses. 9--- Describe what its market strategy appears to be. 10--- Describe its financial performance.

    Project Update Meeting 1: Due on or before Friday January 31


    You should have at least three pages of your case study completed by this time. If you have not done so already, your instructor will help you to publish your pages to your web site. Unless prior arrangements to meet are made, the Project Update Meetings will be held during class lab time. Bring the following items to discuss with and hand in to your instructor: a--- USB flash drive (three pages of your case study stored in your flash drive) Note: Regarding your hosting account at Bluehost.com {your instructor will give you more details later} for the meantime the class will use the server at ENMU to publish your case study

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