INTRODUCTION

Worldwide Leader in Trendy Designer Wear Mr. Marcus history of helping out our community inspired us to start our new campaign Campaign to ensure our local Dallas Children have adequate clothing for back to school

Help to alleviate parents of the rising education costs Ensure that kids will have proper clothing for the colder months Prevent Bullying Build Confidence Boost Grades

POVERTY IN DALLAS

The Census Bureau study findings in 2011 ranked Texas as 6th highest in the nation with 17.3 percent

Economically disadvantaged children make up nearly 78 percent of the district's enrollment this year, closely trailing the Dallas school district, which has an 84 percent

poverty rate.

Irving Homeless students at the end of 2008-09 school year: 1,005

socioeconomic factors such as family income, neighborhood poverty, parental education levels, and parental occupation are more significant in explaining differences in educational achievement than traditional factors such as race, ethnicity, and immigrant status.

WE ARE PROPOSING
Hosting a Fashion Show Asking the top tier InCircle credit card holders to consider donating points earned to our organization for us to convert to cash A week long in-store campaign where 2% of gross profit will be donated to Keeping Kids Dressed for Success

WE ARE PROPOSING

Hosting a fashion show

Attendees InCircle Date 2%

Points Donation

Gross profit donation and Clothing drive

Our partners
Big

Brothers Big Sisters Boys and Girls Club of America

FASHION SHOW FUNDRAISER

SAVE THE DATE

Neiman Marcus will host a fashion show

To raise donations to help the under-privileged kids

May 21, 2014

Invite loyal upscale customers to attend the event via e-mail

June 21, 2014

Fashion Show event featuring the next seasons latest fashion

FUNDS

InCircle credits point donated

Credit

card holders

Fashion show tickets sold

Most

loyal customers

Sponsorship fees
10

companies

1-week sales proceeds campaign - 2% gross profit will be donated

Timetable for the event

Fashion Show
05/15/201408/01/2014 Planning

2 Percent sales, clothing donation

05/15-05/17
05/17-05/29

Talk to the Neiman Marcus CEO about the project.

1. Create flyer/invitation for the fashion show 2. Give it to the customers of the Neiman Marcus members. 1. Train staffs 2. decorate the show site. Put our clothing-drive boxes in every Neiman Marcus store. Train staffs

05/30-06/10 06/11-06/20

1. Remind our customers via email Advertise the 2% 2. Ask companies to put their ads. donation event 3. Advertise the fashion show, donation event by putting ad in all the Neiman Marcus stores. Fashion Show 1. Pick up donation clothes from Stores 2. Give donation to the non-profit organizations

6/21/2013 07/06-07/15

RESOURCES

Fashion show Fliers/ advertisements in stores Staffing for the event Physical facilities Insurance Clothing Security Other miscellaneous

BENEFITS

Raise awareness for poverty among Neiman Marcus customers Community Social benefits Relieve financial burdens to low-income families Collaboration with non-profit organizations Students will gain confidence at school Donations Estimated donations = $754,433.22 Clothing to non-profit organization partners

 Budget

Income
Credit Card Points Conversion to Cash ($75,000)
Sponsorship Advertisement Revenue ($20,000) 2% of Gross Profit for one Week ($644,725.42)
Fashion Show Ticket Sales ($30,000)

Expenses
Fashion Cost ($2,810)
Donation Cost ($5,192) Physical Facilities ($5,100) Advertising ($5,000)

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 Budget
Total

Income
Expenses Profits

769,725.42

(15,292.00)
754,433.42

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