Amazon & Aldeas Infantiles

GROUP E
 Our Social Cause.
• Why is it relevant?

• the reason why this is relevant it is because It is

important to gain the trust of the clients and to fulfill
the objective of satisfying the needs, not only of first
world clients but also third world people. amazon
customers will feel that they are participating in a
good action, in addition to the inhabitants of third
world cities living much better.
Amazon
• Reputation:

• For the second straight year, Amazon ranked #1 in the

annual Harris Corporate Reputation Poll. Amazon has
now ranked in the top 10 for nine straight years and this
year earned a record-high score of 86.27 for the 18-year
survey.

• The survey, conducted by Harris Poll, surveys more than

23,000 people across the U.S. on six dimensions of
corporate reputation—Emotional Appeal, Workplace
Environment, Products & Services, Financial
Performance, Vision & Leadership, and Social
Responsibility—and respondents rated Amazon
“excellent” in all six.
Amazon

• Mission: “To leverage technology and the

expertise of invaluable employees and to
provide customer with the best shopping
experience on the internet”
Amazon

• Vision: “To be the earth’s most customer

centric company; to build a place where
people can come to find and discover
anything they might want to buy online”
Amazon

• Annual accounts: Helena

 Amazon
Objectives of Amazon:
. Build brand equity and grow the company.
. Increase market share

. Enhance brand awareness and top of mind recall

. Increase the reach internationally and increase the product assortments

. To be cheaper than competitors

. Communicate brand promises of amazon

.Levarage parent brand name for new businesses

Amazon
CSR actions:

• Amazon’s Device Donation Program facilitates the donation of electronic devices and gift
cards to schools located near Amazon fulfilment centres the US.

• Amazon Smile assists customers to support their favourite charitable organization when
they buy products atamazon.com. There are nearly one million charitable organizations
that are eligible for Amazon Smile.

• The company hosts ‘Girls Who Code’ events occasionally to help get more girls interested
in coding.

• In 2016 Amazon launched its first nationwide initiative with Feeding America in its U.S.
fulfilment centres to donate excess food to Feeding America.

• Worldreader’s LEAP 2.0 library partnership in Kenya reaches approximately 500,000

people by bringing digital reading to all 61 Kenyan public libraries.
Aldeas Infantiles
• Reputation:

• It is the largest private organisation for direct childcare in

the world. It is non-profit-making, independent of any
political or religious orientation, and has been present in
132 countries for more than 60 years.

• Aldeas Infantiles SOS Spain, has 8 Villages in our country:

Barcelona, Pontevedra, Madrid, Granada, Cuenca, Santa
Cruz de Tenerife, Zaragoza and Las Palmas, and it
finances 15 Villages in Latin America and one in Africa.
There is currently a total of 14,620 children and young
adults cared for by Aldeas Infantiles SOS in Spain.
Aldeas Infantiles

• Mission: “We build families for children in

need, we help them shape their own futures,
and we share in the development of their
communities.”
Aldeas Infantiles

• Vision:“Every child belongs to a family and

grows up with love, respect and security.”
Aldeas Infantiles
• Annual accounts:
Aldeas Infantiles

• Annual accounts II:

Aldeas Infantiles

• Annual accounts III:

- modest income growth 4% in 2016
- stable growth in expenditures 3% (8% in 2015)
- Significant growth in income from several key sources:
Committed givers - up 9 %
Major donors - up 12%
Govermental subsidies for domestic programmes - up 11%

Financial Statistics:
Aldeas Infantiles
Aldeas Infantiles
• Objectives:

• We provide a home and a family to those children who can not live with their
parents.

• We strengthen vulnerable families to prevent parents and children from

separating.

• We accompany young people who need it until their full social and labor
integration.

• We have aligned our strategy for the coming years with the Sustainable
Development Goals (SDG)

• We contribute to the achievement of five fundamental objectives: the end of

poverty, the reduction of inequalities, peace and justice, quality education and
decent work.