Scribd Logo
Upload

Welcome to Scribd!

  • Pumflet Seminar

    Uploaded by

    Kamran Khan
    6 views1 page
    The document contains two tables analyzing the direct, indirect, and total effects of variables on consumer purchase decision. Table III shows the significance of different packaging attributes and brand preference as a mediating variable. Table V summarizes the results of hypothesis testing, finding support for 5 of the 10 hypotheses examining how packaging attributes and brand preference influence consumer purchase decisions.

    Original Description:

    marketing research

    Original Title

    Pumflet seminar

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains two tables analyzing the direct, indirect, and total effects of variables on consumer purchase decision. Table III shows the significance of different packaging attributes and brand preference as a mediating variable. Table V summarizes the results of hypothesis testing, finding support for 5 of the 10 hypotheses examining how packaging attributes and brand preference influence consumer purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Pumflet Seminar

    Uploaded by

    Kamran Khan
    The document contains two tables analyzing the direct, indirect, and total effects of variables on consumer purchase decision. Table III shows the significance of different packaging attributes and brand preference as a mediating variable. Table V summarizes the results of hypothesis testing, finding support for 5 of the 10 hypotheses examining how packaging attributes and brand preference influence consumer purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Table III: Direct, Indirect and Total Effects of variables CPD (D.V) Items D.E I.E T.

    E Functional Attributes Attraction Informational Labeling Protective Features Hygienic Factors Brand Preference 0.274* 0.061 0.178* 0.061 0.045 0.351* 0.044 0.041 0.03 0.066* 0.117* 0.318* 0.101 0.208* 0.127 0.162* 0.351*

    BP(M.V) D.E 0.125 0.116 0.086 0.189* 0.334* T.E 0.125 0.116 0.086 0.189* 0.334*

    Note: * identifies the significance of direct, indirect and total effect among variables.

    Table V: Summary of Hypothesis Testing Results Hypothesis Supported/ Not Supported

    H1 H2 H3 H4 H5 H6 H7 H8 H9 H10

    There is significant relationship between functional attributes of packaging and consumer purchase decision. There is significant relationship between attractiveness of packaging and consumer purchase decision. There is significant relationship between informational labeling of packaging and consumer purchase decision. There is significant relationship between protective features of packaging and consumer purchase decision. There is significant relationship between hygienic factors of packaging and consumer purchase decision. Brand preference significantly mediates the relationship between functional attributes of packaging and consumer purchase decision. Brand preference significantly mediates the relationship between functional attributes of packaging and consumer purchase decision. Brand preference significantly mediates the relationship between functional attributes of packaging and consumer purchase decision. Brand preference significantly mediates the relationship between protective features of packaging and consumer purchase decision. Brand preference significantly mediates the relationship between hygienic factors of packaging and consumer purchase decision.

    Supported Not Supported Supported Not Supported Not Supported Not Supported Not Supported Not Supported Supported Supported

    You might also like