LOGO STUDY:

JOHNNIE WALKER (BRAND OF SCOTCH WHISKY)

Johnnie walker originally known as Walker's Kilmarnock Whisky, the brand is a legacy left by John 'Johnnie' Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland in 182 ! "he brand became pop#lar, b#t it was his son Ale$ander Walker and grandson Ale$ander Walker %% who were largely responsible for establishing the whisky as a widely pop#lar brand! &lack 'abel and (reen 'abel )#re *alt! Walker died in 18+,, b#t his legacy was ass#red as the Walker family de-eloped the b#siness and grew the Johnnie Walker brand to become world famo#s! Ale$ander Walker first introd#ced the iconic s.#are bottle in 18, ! "he other identifying characteristic of the bottle is the label, which is applied at an angle of 2/ degrees! %n 10 8, when James Ste-enson was the *anaging 1irector, there was a rebranding of sorts! "he whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky! %n addition, the slogan, 2&orn 182 3 Still going Strong42 was created, along with the Striding *an, DESIGN ELEMENTS OF PUMA LOGO %n 10 8, a fig#re by renowned 5nglish cartoonist "om &rowne created an image of a man wearing a red coat with tails, a top hat, .#i66ing glass 7or monocle8 and 9essian boots, and carrying a cane! %t was created in the likeness of company fo#nder John Walker! SYMBOLIZATION OF JOHNNIE WALKER LOGO &rowne specifically drew the Striding *an mo-ing forward to symboli6e Walker:s inno-ati-e thinking and ne-er3ending p#rs#it of greatness! "he Striding *an stands for resilience, determination and end#rance! "he Striding *an #rges yo# to con.#er yo#r fears and o-ercome yo#r challenges! "he Striding *an enco#rages yo# to follow yo#r dreams no matter how far3 fetched they appear at first! %n 2 0, Johnnie Walker commissioned &ritish ad agency &artle &ogle 9egarty to create a brand -ideo o#tlining its history, called "he *an Who Walked aro#nd the World! "his award winning short film feat#res famed Scottish actor ;obert <arlyle telling the tale of Johnnie Walker in one incredible take = d#ring which, like the Striding *an, he ne-er stops walking!