TIP Financial Services Corporation

Nazmin Sultana Nima 091 0062 030 MKT-445.1

Summary
TIP was a founding member of IMSA which was found in 1930. Don Krane was the sales manager of the corporation. The companies 80% comes from the customer who are farm families in the mid west. In the 2nd year the company was only enjoying 5% profit since it was going through a problem to select the appropriate consultant. The 3rd year Don realize a very flat sales in the small towns Iowa for not having qualified candidates. Turn over was happening in the 4th year. Don was looking for perfect financial consultant.
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Analysis
Treasury inflation protected security Product including: home, property, business insurance etc. Jeopardy in consultancy Retain the existing customers Demographic analysis on the customers Mentoring the sales team Ethical & trust worthy to customers
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Conclusion
TIP services corporation should conduct valuation research in the sales force & clients to understand the market. Identify & quantify the synergies should develop a financial model replaced with experienced selling team. Should find out mature consultancy candidates. Establish relationship with both new & existing customers. Explore the profit maximizing content to the customers. Be loyal and exactly know what is needed to embrace with the situation.

4/30/2014

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