PROJECT REPORT

On

TOTAL PRODUCT MANAGEMENT AT THE DISTRIBUTOR AND
RETAILER LEVEL
OF





SUBMITTED BY:
RAMESHWAR SINGH
R.A. PODAR INSTITUTE OF MANAGEMENT
FACULTY OF MANAGEMENT STUDIES
UNIVERSITY OF RAJASTHAN
JAIPUR




AVERAGE AGE OF COCA-COLA PRODUCTS AT THE DISTRIBUTOR
LEVEL






44
46
44
67
64
89
58
0
10
20
30
40
50
60
70
80
90
100
1
A
V
E
R
A
G
E



A
G
E

(

i
n

d
a
y
s
)

SKUs
Average Age of Pet 500 ml on RACK
Coca-
Cola
Fanta T-UP Sprite Limca K. Soda AGGREGRATE










44
45
60
57
60
47
56
47
0
10
20
30
40
50
60
70
1
A
V
E
R
A
G
E





A
G
E

(

i
n

d
a
y
s

)

SKU
Average Age of the Pet 1.5l & 2l on RACKS - Jaipur
Fanta 1.5L K.Soda T-UP2L Limca 2L Limca 1.5L AGGREGRATE
coca-cola fanta2l








AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL







38
43
52
46
0 10 20 30 40 50 60
AVERAGE AGE (IN DAYS)
P
E
T

5
0
0

M
L


AVERAGE AGE OF RETAILERS '13
GROCERI
STD/PAA
RESTAURA
JUICE&COLD















58
81
89
29
0 10 20 30 40 50 60 70 80 90 100
Average Age
R
G
B


AVERAGE AGE OF RETAILERS
GROCERIE
RESTAURAN
STD/PAAN
JUICE&COLD
















Competetive analysis of RGB
29
16
97
54
0
20
40
60
80
100
120
2012 2013 Quarter'12 Quarter'13
Days















Competitive analysis of PET
30
27
82
85
0
10
20
30
40
50
60
70
80
90
2012 2013 Quarter'12 Quarter'13
Days



















Competetive analysis of Kinley water
45
112
107
104
0
20
40
60
80
100
120
2012 2013 Quarter'12 Quarter'13
Days





















Competetive analysis of CAN
79
70
75 75
64
66
68
70
72
74
76
78
80
2012 2013 Quarter'12 Quarter'13
Days
















FOR EXAMPLE:-
BOARD FOR RGB MONTH MARCH 05
PATICULERS
THUMPS UP COCA-COLA LIMCA SPRITE FANTA
LOT NO. 1
ST
1
ST
3
RD
1
ST
4
TH
2
ND

DATE OF MFG. 02/03/13 04/03/13 03/03/13 02/03/13 04/03/13
DATE OF DISPATCH 02/06/13 04/06/13 03/06/13 02/06/05 04/06/13
BEST BEFORE DATE 02/09/13 04/09/13 03/09/13 02/09/13 04/09/13
QUANTITY OF GOODS 500 250 150 120 80


FIFO method should be follow while placing the stock so it is easy for shipping
department at the time of dispatch, so the old stock is not remain in warehouse and
become BBD stock. FIFO method is strictly followed in shipping department. The stock
is reach to the distributor point with in dispatch out date (DOD) is half of best before
date (BBD). DOD is very important. It is the maximum time allowed for reaching the
goods from production to distributor.

Proper receiving of goods from company and maintain the record of each stock.
The following steps is maintained:-
1) Record for stock received.
2) Stock is placed in such a way that FIFO method is follow.
3) Ageing analysis board should be maintained regularly.
4) Proper ventilation and lighting should be there.
5) Place should be free from insects and pests.
6) Dry and proper temperature should be maintained.
7) Proper management of product delivery to retailer. We do the retailers survey in
which we see the manufacturing date of each brand present at retailers shop.
From this we conclude that this product is BBD or not, if it is BBD then, it means
that the sale of this flavor is not very good and this flavor is not liked by the
consumer. If the product