A Andrew ndrew E Evans vans

15 Cornwall Ave Example City Phone: 0400 000 000 aevans@somedomain.net

Marketing Communications Manager
Nationally award-winnin mar!om pro"essional with 1# years o" experien!e leadin !orporate
mar$etin and internal !omm%ni!ations "or m%ltimillion-dollar !ompanies a!ross diverse ind%stries.
&espe!ted leader o" !reative teams' m%ltimedia divisions and !orporate !omm%ni!ations departments.
Con!ept%alise and or!hestrate mar$etin !ampains that e""e!tively rein"or!e and (%ild (rand imaes.
Expert in the te!hni!al' !on!ept%al and !ontent development o" sales-drivin !ollateral. Proven a(ility
to drive re!ord-hih mar$etin !ampain response rates and exe!%te s%!!ess"%l prod%!t la%n!hes.
Skills
)ar$etin *trateies + Campains
Corporate Comm%ni!ations
Creative ,eam -eadership
Prod%!t Positionin + .randin
/e( + Print Content 0evelopment
1o!%s 2ro%p + )ar$et &esear!h
0evelopment o" ,rainin )aterials
*ales Collateral + *%pport
P%(li! + )edia &elations
New Prod%!t -a%n!h
Recent Awards
Award of Excellence for Outstanding Advertising (ABC Co Road Warrior campaign), 3004
Gold Award for Outstanding Advertising (ABC Co Open Road direct mail campaign), 3004
Award of Excellence for Outstanding Advertising (ABC Co Automotive Drive campaign), 3005
Action Award for Outstanding Advertising (ABC Co Hit the High Road campaign), 3005
Professional Experience
ABC COMPA!" Sometown" ! 6 Multimilliondollar compan! "elling automotive "upplie" and part"
Marketing Communications Manager" 57300# to Present
)anae !orporate mar$etin and !omm%ni!ations "%n!tions' overseein a 83.#) (%det and 4-mem(er
team. 0ire!t (rand manaement' P&' media relations' !orporate positionin' prod%!t la%n!hes'
advertisin' sales !ollateral and tradeshow mar$etin.
Selected Accomplishments:
0eveloped and la%n!hed interated' m%lti-!hannel print' !atalo' we( and dire!t mar$etin !ampains
that propelled sales "rom 8#.3) 9300#: to a pro;e!ted 8<.5) (y 3004 year-end.
-ed mar$et la%n!h o" 31 new prod%!ts. =denti"ied opport%nities' resear!hed new prod%!t possi(ilities'
!olla(orated with enineerin team and !reated !ampains eneratin 83.5) in ann%al sales.
Created we( portal to trans"orm previo%sly ar!hai! intranet into a dynami! we(site improvin
!omm%ni!ation "low and addin an e""e!tive sales tool "or "ield reps.
/rote !atalos' !o%rse %ides and trainin (ro!h%res that enhan!ed the sales reps> %nderstandin o"
!omplex prod%!t "eat%res and helped them sell more e""e!tively.
Per"ormed onoin !%stomer7mar$et resear!h and demoraphi! pro"ilin to identi"y and !apitalise on
%nmet mar$et needs ahead o" the !%rve.
Prod%!ed media $it that demonstrated $ey mar$etin analyti!s and demoraphi!s "or %se in sales
presentations. E""orts were !redited as instr%mental in !losin n%mero%s hih-level deals.
-everaed strenths in !ost-e""e!tive mar$etin manaement and vendor neotiations to end ea!h
year an averae o" 15? %nder-(%det 9witho%t !ompromisin (%siness rowth oals:.
A Andrew ndrew E Evans vans
Pae 3 Phone: 555-555-5555
#E$ COMPA!" Example Cit% 6 #ull"ervice adverti"ing, mar$eting and %R agenc!
Marketing Supervisor" 373000 to 57300#
0eveloped mar$etin prorams "or a variety o" (%siness-to-(%siness !lients. @sed an interated approa!h
to !reate (alan!ed prorams "or !lients to (%ild their respe!tive (rands and (%sinesses.
Selected Accomplishments:
Expanded !lient (ase (y A4? in three years (y !onsistently deliverin oal-s%rpassin mar$etin
res%lts and ens%rin !omplete !lient satis"a!tion.
Closed new a!!o%nts as a mem(er o" (%siness-development team' in!l%din a 81.5) win with A!tion
Company and a 81.3) win with B1C Corp.
Earned !ommendations "rom !lient exe!%tives "or !omm%ni!ation delivera(les that tareted desired
a%dien!es and arti!%lated the val%e o" prod%!ts and servi!es.
G&' COMPA!" Example Cit% 6 &eading adverti"ing, direct mar$eting and communication" agenc!
Creative #irector" 171<<4 to 373000
Manager" Creative Services" 471<<5 to 171<<4
Cop%writer" 571<<5 to 471<<5
Advan!ed thro%h a series o" promotions' !%lminatin in oversiht o" ro%p !opy division and 5-mem(er
!reative team. Created !on!ept and !opy "or ;o%rnal ads' dire!t mail !ampains and sales !ollateral "or
diverse !lients and pro;e!ts.
Selected Accomplishments:
*erved as primary !opywriter on advertisin !ampains "or m%ltimillion-dollar a!!o%nts and s%!!ess"%l
prod%!t la%n!hes.
Ass%med a lead role in pit!h team meetins d%e to strenths in presentation and neotiation s$ills'
and helped !lose ma;or a!!o%nts 98500C to 81)D initial !ontra!ts:.
2enerated !ampain response-rates o" (etween 5? and 4? 9%p to 4 times the ind%stry averae:.
(ec)nolog%
Software* E%ar$FPress' Photoshop' =mae&eady' )* Pro;e!t' Crystal &eports' )* G""i!e
9/ord' A!!ess' Ex!el' PowerPoint:
+e,-Multimedia* Cold1%sion' 1lash' 0reamweaver' 1irewor$s' E)C 0o!%ment%m' His%al *o%r!e*a"e'
*ear!h Gptimisation' /e( *erver Administration' Content )anaement *ystems
Education
ABC .'/ERS'(!" Example Cit%
Bac)elor of Science" 0-1220
)a;or: Comm%ni!ations
)inor: Enlish
2rad%ated with hih honors
Portfolio on Re3uest Availa,le for Relocation