PROJECT SPACE:

NORTHRIDGE FASHION CENTER

Glenda Posada
Abdulla Al Remeithi
Yingzhao Chen
Chaseddie Medina

TABLE OF CONTEXTS:
Background
Location
Research Questions
Survey
Analysis

BACKGROUND:
Northridge Fashion Center opened up in 1971

Developer: J. David Gladstone

Owned by: General Growth Properties

Destroyed in early 1994 by an earthquake

Remolded in mid-1995

LOCATION:
RESEARCH QUESTIONS
Who is the space intended for?
Why is it designed that way?
Why do people go there?
Where is the space located?
What is the purpose of the space
How does this space reflect the community around it and
the issue the community faces/the community interest.
Is the space democratic?
Why are they there?



SURVEY
Age
Ethnicity
Annual Income
Where are you coming from?
How often do you come to the Northridge Fashion Center?
What is the purpose of your visit today?
Do you visit for a certain store? If so, which one?
What do you like most about the Northridge Fashion Center?
When you shop here do you look for specials/clearance items?

7
10
Gender
Male Female
12
2
1
1
0
1
Age
18-24 25-34 35-44 45-54 55-64 65+
18-24
25-34
34-44
65+
45-54
55-64
4
3
3
11
0
Ethnicity
White Asian/ Asian American
Black/ African American Latino
Other
12
0
0
1
2
0
2
Annual Income
20,00 & Under 21,000-30,000 31,000-40,000 41,000-50,000
51,000-60,000 61,000-80,000 80,000 & Above
ANALYSIS
Social Class
- Mall shows two levels
- Top floor represents Higher Class
Stores like Coach, Guess, & Wilson Leather
- Bottom floor represents Lower Class
Forever 21, Macys, Sears, JC Penny