m

_ otional sound

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

1. Physiological

breathing

heartrate

brainwaves

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

2. Psychological
Music is the most powerful type of sound. Natural sound
also affects our emotions.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

3. Cognitive
Noise affects our productivity, people are 66% less produc-
tive in noisy open spaces.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

4. Behavioural
We move away from unpleasant sound and towards
pleasant sound. In appropriate retail soundscapes de-
crease sounds by 28%.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 Music

Music is the most powerful sound there is.

We recognize it very fast and we associate it directly with
experiences. i.e. jaws.

recognition + association = power

alexis schneider m
_ otional tunes
el khoury nabian options studio
Toronto’s Underground PATH Network

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 Global Strategy

Lower intensity musical sounds in the business

core:
strings,
brass,
lighter percussion.

Music uses more playful instruments as you approach the

periphery:
playful:
popping,
crackling,
back beats.

The core is the centre of Toronto’s business district. A

high intensity environment, this strategy aims to be reflec-
tive. Towards the periphery of the PATH system things
are more geared towards shopping, games, travel. These
pathways provide excitement between stops.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 Movement through the Path System

There was not a great deal of variation of movement to be

observed on the global scale.

Rather, a more interesting study was to observe the variety

of movement within one segment of the public PATH.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 Movement In the Path Corridor

1. Speed
People move at a variety of speeds. They tend to make
their way to the outside of the corridor if they need help
walking or if they want to move more slowly.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 Movement In the Path Corridor

2. Stopping
If people want to stop to tie a shoe or take a minute’s
break they often move to the side of the corridor.
The following is the corridor between Dundas Station and
the Atrium on Bay.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
Speed Zones

alexis schneider m
_ otional tunes
el khoury nabian options studio
 Movement In the Path Corridor

3. Body Movement
We all swing our legs and arms when we walk. The hu-
man being’s gate is made up of several stages including:

the initial contact with the ground,

the foot becoming flat,
the midstance,
and the heel off.

This continues with the same phases on the opposite foot.

At the same time:
arms swing,
torsos twist,
and heads bob.

All of these components are opportunities to generate

sound.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
 How does sound Affect Us?
According to Julian Treasure there are 4 major ways that
sound affects us.

alexis schneider m
_ otional sound
el khoury nabian options studio
Direction of Travel through the Space
People tend to move:

in a straight line,

stop at the side,

walk around a passerby,

or take the diagonal to be efficient.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 How can we Articulate Movement as
Sound?
1. The direction of movement can be “listened to” by
choosing an ascending function as a pedestrian moves
towards or away from a given position.

2. By sequencing a melody, a pre-established beat, and a

choice of accent tones we can begin to give flavour to a
variety of movements.

3. The melody is articulated by broad movements and po-

sitions in space.

4. The pre-established beat dictates the way speed of mo-

tions and causes the patron to move in a predetermined
maner.

5. As the pedestrian moves through the space certain ac-

cents become apparent as they pass specific points.

alexis schneider m
_ otional tunes
el khoury nabian options studio
 Strategy
Ultrasonic distance sensors read the distance of each indi-
vidual from the two ends. They trigger the piano element
to play a different note based on proximity to the sensor.

An ascending scale was chosen because its linearity im-

mediately registers with people that they are triggering the
sound.

Photocell sensors read the passage of people based on

their shadows.

alexis schneider m
_ otional sound
el khoury nabian options studio
Elevational Strategy

alexis schneider m
_ otional tunes
el khoury nabian options studio
 The Composition

hi hats people move through the a melody created by people’s

the beat played by space according to the beat location, speed, and proxim-
the cymbal sets the This creates a ity to the entrances
rhythmn pace melody

alexis schneider m
_ otional sound
el khoury nabian options studio
 Dance Before Music
We traditionally think of music as the precursor to dance
but what if our bodies became our instruments?

Would that bring about dance being the precursor to mu-

sic?

What sort of implications does this bring about for dance

correography at a large scale creating music?

alexis schneider m
_ otional tunes
el khoury nabian options studio