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Building Successful Brands
Seminar
May 16, 2014
8.30am 11.30am
For more information, please contact Ms Do Thi Thuy Hang
at hang.dtt@msv.com.vn or 090 244 6462
Address: 5
th
Floor, Nahi Building, 110 Cao Thang Street,
Ward 1, District 3, Ho Chi Minh City
In Partnership With
Co-organizers
In todays high saturated and competitive
marketplace, how does one stand out in the
marketplace? What are the key communication
touch-points that make or break your business?

Based on the best-selling book, Secrets of the
Little Red Cow, this seminar shares key insights into
building brands for growth locally, regionally and
internationally. Comprehensively condensed into 9
key secrets, this seminar will take you through the
importance of branding, branding methodologies,
as well as share case studies of businesses in the
region who have taken this route and succeeded.
Come and learn from the experts, A. S. Louken
Group, who have had over 13 years of experience in
partnering over 700 enterprises on their brand
growth journey. These enterprises include the
BreadTalk Group, Philips Lighting, Charles & Keith,
and Bonia, amongst many others. Over the years,
they have built a global network spread over more
than 26 countries.
Some key prizes:
- Marketing Magazine Agency of the Year Awards
2006-2013.
- 7 times being awarded the Top 10 Brand Consultancy
of the Year.
- APEA Most Promising Entrepreneur 2012, etc.
This is certainly a not-to-be-missed opportunity.
Target Audience Who should attend?
Business owners and marketing personnel who are
looking to grow their business through branding.
This seminar is also highly recommended for
businesses who are looking to grow regionally
or internationally.
The speaker:
With vast experience in
branding consultancy for
clients both in the public
and private sectors,
Dr. Laus role involves consulting, market research
into consumer insights, business development
and client marketing. His core expertise is in
brand strategy and consumer insights.
Dr. Lau has also been an active speaker
contributing and sharing his knowledge in
brand building and consumer insights at multiple
conferences and seminars in Singapore and in
the region.
Free one-to-one session with the speaker
for the frst 05 companies who sign up for the workshop.
Attendees can ask branding questions relating to their companies.
Dr. Lau Kong Cheen
Senior Director,
A. S. Louken Branding.
Some clients consulted by A. S. LOUKEN
Registration fee: 300.000 VND/pax
(Thanks to SMGs sponsorship - 700.000 VND/pax,
now you just have to pay 300.000 VND/pax
in stead of 1.000.000 VND/pax to join the seminar)
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Hi tho chuyn
Xy Dng Thng Hiu
Thnh Cng
Thng hiu ng hnh n v t chc
Trong bi cnh th trng bo ha v cnh tranh
gay gt nh hin nay, lm cch no doanh
nghip c th tr vng ng thi thu ht s ch
ca ngi tiu dng? V u l im mu cht
to nn thun li cng nh gy ra nhng nguy c
e da n hot ng kinh doanh ca Qu v?
Da theo tc phm ot gii thng B mt Ch b
T Hon, chng ti s bt m nhng yu t quan
trng trong vic xy dng v pht trin thng
hiu ti a phng, trong khu vc v ton th gii.
Bng phng php th hin c ng, sc tch 9 b
quyt ch o, Qu v s hiu r hn nhng vn
nh hng n doanh nghip, thng hiu, ng
thi m rng kin thc qua nhng cu chuyn c
sc v kinh doanh, v nhng nhn vt gt hi
nhiu thnh cng.
Hy n tham d v trao i kinh nghim cng cc
chuyn gia n t A. S. Louken Group, n v c
hn 13 nm kinh nghim hp tc vi trn 700
doanh nghip trong hnh trnh xy dng thng
hiu. Trong , c th k n nhng tn tui uy tn
nh BreadTalk Group, Philips Lighting, Charles &
Keith, Bonia v nhiu thng hiu danh ting khc.
Sau nhiu nm n lc, A.S. Louken c mt mng
li rng khp ti 26 quc gia. Hin chng ti cng
sn sng cng tc vi nhng thng hiu ti cc th
trng nng ng v a thng hiu ca khch
hng vn xa trn trng quc t.
Mt s gii thng tiu biu:
- Doanh nghip ca nm (2006 2013) tp ch
Marketing bnh chn.
- 7 ln nm trong Top 10 Cng ty t vn ca nm.
- Doanh nghip trin vng APEA nm 2012,
y thc s l mt c hi khng nn b l.
i tng tham d - Ai nn tham d
hi tho ny?
Hi tho sp ti l mt s kin ng quan tm cho
nhng n v mong mun pht trin thng hiu
ln tm vc quc gia v quc t. Ni dung hi tho
c xy dng ph hp vi ch doanh nghip
hoc ngi ang lm vic trong lnh vc marketing,
nhng ai mong mun pht trin vic kinh doanh
ca mnh thng qua qung b thng hiu.
Din gi:
Tin s Lau Kong Cheen
Gim c cp cao
A. S. Louken Branding
Vi thm nin t vn xy
dng thng hiu cho
khch hng on th ln c
nhn, tin s Lau l ngi
giu kinh nghim trong lnh vc t vn, nghin cu
th trng tiu dng, pht trin kinh doanh v tip
th khch hng. Chuyn mn ca ng l chin lc
thng hiu v thu hiu khch hng.
Bn cnh Tin s Lau cn l mt din gi c
nhng ng gp, chia s tch cc v vn lin
quan n thng hiu v khch hng trong nhiu
hi ngh, hi tho ti Singapore v cc nc khu vc.
Thng tin chi tit, xin lin h: Ms Th Thy Hng
email: hang.dtt@msv.com.vn | D: 090 244 6462
Ti: Lu 5 Ta nh Nahi, 110 Cao Thng
P. 1, Qun 3, Tp. H Ch Minh
Ngy 16/05/2014
T 8gi30 11gi30
05 c hi giao lu ring vi din gi dnh cho 05 doanh nghip ng k u tin.
Qu v c th t cu hi lin quan trc tip n doanh nghip ca mnh
v nhn c t vn ph hp nht t pha din gi.
Mt s thng hiu c t vn bi A. S. LOUKEN
Gi v chnh thc: 300.000 VND/ngi
(Gi v gc: 1.000.000 VND/ngi.
SMG ti tr 700.000 VND cho mi ngi tham d)