TEXT 1 (55 words)

A marketing plan summarizes all the decisions relating to a company's objectives

to be pursued over a specified period of time and becomes a really
efficient tool for the realization of the set marketing tasks since it both
identifies resources needed to fulfill the plan and recommends a budget
and its allocation to major activities.
TEXT 2 (63 words)
Accounting as one of the fastest-growing fields in the modern business world
provides the most effective means of recording, summarizing, and presenting
appropriate data. By using modern data-processing euipment, accountants
engage in preparing financial statements, recording business transactions,
participating in strategies for mergers and acuisitions, uality management,
developing and using information systems to track financial performance, ta!
strategy and health care benefits management.
TEXT 3 (67 words)
"n an attempt to appeal to the needs of workers, the satisfaction of their
fundamental needs for material survival such as a good salary, safe working
conditions and job security have proved ineffective. "nnovative management
approaches have turned to personal needs and to the desire for responsibility,
recognition, growth and promotion and thus altered conditions in the workplace
and, conseuently, motivated the employees to perform more effectively.
TEXT 4 (48 words)
"nternet as a global, publicly accessible computer network that transmits data by
packet switching using the standard "nternet #rotocol. "t is mostly widely used
for e-mail and $he %orld %ide %eb &or the '%eb'( as a system of interlinked,
hyperte!t documents accessed via the "nternet with a web browser.
TEXT 5 (63 words)
)ne of the main benefits gained from the e!change of goods and services in the
world market is that it allows a nation to specialize in those goods that it
produces more cheaply, more efficiently and with more technical e!pertise than
its competitors. $wo economic principles- the theory of comparative and the
theory of absolute advantage show when and how specialization is advantageous.
TEXT 6 (90 words)
"n a retail trade business, a generally accepted budgeting device is a fle!ible
master budget which can be used as a control device that permits monitoring of
the company's operations. )ne of the important entries for the sales budget is
the information about unit prices, that is, the price of one item of each kind of
merchandise sold which is often adjusted to account for allowances or
discounts. $he purchases budget reflects the estimated prices for purchases
which are strongly influenced by the profit objective incorporated in the sales
plan.