Rice is Life 44% of world population depends on rice as major

staple foods which is 20 percent of total calorie intake.

More then 550 million tons of rice is produced annually around the
globe.

Over 90 percent of the worlds rice is produced and consumed in the
Asian Region by 6 countries (China, India, Indonesia, Bangladesh,
Vietnam and Japan)

80% of total rice production is consumed by the producer country.
an Overview
an Overview
The Asian population is growing at 1.8 percent per year at present.
It means an increasing demand for rice.

India is the largest consumer of tea and sugar, and the second
largest consumer of wheat, RICE, cotton and palm oil.

India's annual rice production is around 85-90 million tons (102
million tones in the 2010-11 and 94 million tones in 2011-12)
Annual consumption, is around 85 million tons, Further needs 128
million tones by 2013


0
5
10
15
20
25
30
35
% age of production
India produces 26% of worlds rice after 32% of China
Global rice production
Global rice consumption
World rice consumption increased by 40 percent in the last 30
years, from 61.5 kg per capita to 85.9 kg per capita

Three types of consumption models:
Asian model: Average consumption higher than 80 kg/person
PVD subtropical model: Average consumption between 30 and 60 kg/person
West model: Average consumption lower than 10 kg/person

Global rice distribution
Global Production of Rice
Basmati Rice
India Produces 75% of Basmati
Rice (only grow in foot hill of
Himalaya)
Domestic
Consumption
(40 %)
Full Grain of
Basmati
Broken of
Basmati Rice
Exports (60 %)
Rest of
World
(15%)
USA/UK
(9%)
Middle
East
(76%)
Pakistan Produces 25% of
Basmati Rice
Mostly Exports
most of produce
Other variants of Rice
Per Capita Availability of Rice in India
72
69
81
73
80
75
73
74
70
84
66
71
65
72
64
50.0
55.0
60.0
65.0
70.0
75.0
80.0
85.0
90.0
1
9
8
1
1
9
8
5
1
9
9
0
1
9
9
1
1
9
9
2
1
9
9
3
1
9
9
4
1
9
9
5
1
9
9
6
1
9
9
7
1
9
9
8
1
9
9
9
2
0
0
0
2
0
0
1
2
0
0
2
2
0
0
3
2
0
0
4
2
0
0
5
2
0
0
6
2
0
0
7
2
0
0
8
k
g
/
p
e
r

c
a
p
i
t
a
/
y
r

Per capita consumption of Rice in India is 85/Kg
65 % of Indian population eats Rice as their main staple food.
Per Capita Availability of Rice in India
Demand for Rice in India is projected at 128 million tones for the year 2015
Year Production of Rice (Million Tons)
2002 03 71.82
2003 04 88.53
2004 05 83.13
2005 06 91.79
2006 07 92.76
2007 -2008 96.43
2008 - 2009 99.18
2009 - 2010 89.13
2010 - 2011 96
2011 - 2012 102
Must Offerings
Demand for Rice in India is projected at 128 million tones for the year 2015
Consistent Quality & Supply throughout the Year
Maximum Maturing Period
Technologically Advancement and Processing Facility
Wide Distribution Network
Competitive Pricing
360 Degree Promotional Supports
Trade Offerings
Scheme and Incentive for Trade.
Quantity purchased schemes (QPS)
Target schemes
Price point schemes
Customize Products
Customize product in consultation with our Rice Expert such as
Kheer Rice, Khichdi Rice, Biryani Rice etc.
Consumer Offers
Buy 1 get 2 free Buy 1 get 1 free
Buy 1 get 1 + free bee Discounts on MRP
Marketing Support
Brand Building exercise through ATL/BTL activities.
In Store brand visibility
Distribution model
BRANDED RICE
General Trade/ETHNIC TRADE

Traditional Shops
Wholesalers
Moms & Pops store
Modern Trade/MAINSTREAM

National Chains
Regional Chains
Stand alone Stores
CASH N CARRY
HORECA/FOOD SERVICE

Hotels
Restaurant
Caterers
QSR(s)
Institutions etc
Traditional retail distribution system
Exclusive direct delivery to Modern Retail Accounts
Specific key Retail, HORECA AND SCO Customers