PRESENTATION ON THE

CALCOM CEMENTS LTD

(ASSAM)
BY- ANGSHUMAN DAS
ROLL NO-11SLCMA011
MR. BINOD KUMAR BAWRI IS THE FOUNDER OF THE CALCOM CEMENTS LTD ( ASSAM) IN 1985.
MR BINOD KUMAR BAWRI IS ALSO THE CHAIRMAN AND MR. RITESH BAWRI IS THE MANAGING
DIRECTOR OF THE CALCOM CEMENTS LTD (ASSAM).
MARKET SHARE OF THE CALCOM CEMENTS LTD-23%.
THE CALCOM CEMENTS COMPETITORS:
TOPCEM CEMENTS-17% OF MARKET SHARE
STAR CEMENTS-19% OF MARKET SHARE
BARAK VALLEY CEMENTS-21% OF MARKET SHARE
JAYPEE CEMENTS-20% OF MARKET SHARE
TOTAL SALES TURNOVER IN FINANCIAL YEAR 2011-2012 IS 3104.38 CRORES.
PRODUCTION CAPACITY IS 2.1 MILLION TONES PER ANNUM
GRINDING UNIT WITH A CAPACITY OF 1.7 MILLION TONS PER ANNUM IN NAGAON DISTRICT.
CLINKER UNIT WITH A CAPACITY OF 1.0 MILLION TONS PER ANNUM IN DIMA HASO DISTRICT.


INTRODUCTION OF THE COMPANY
CALCOM PARTNERS :
1. HOLTEC
2. ABC INDIA LIMITED
3. ARPITHA
4. MIND TREE
5. NEILSEN
6. ERSNT & YOUNG
7. DELOITTE


CORPORATE OFFICE: 7TH FLOOR, 3A ECOSPACE, PLOT NO. 2F/11, NEW TOWN
RAJARHAT, NORTH 24 PARGANAS, KOLKATA -700 156

REGISTERED OFFICE : MIRI, SILPUKHRI SOUTH BANK, GUWAHATI, PIN 781 003,
ASSAM.

FACTORY : 2 NO. PIPAL PUKHURI, LANKA, DISTT. NAGAON, PIN 782 446, ASSAM.
INTRODUCTION OF THE COMPANY
CALCOM PRODUCES ONE OF THE FINEST PORTLAND POZZOLANA CEMENT (PPC) IN THE
COUNTRY.
PPC IS A KIND OF BLENDED CEMENT PRODUCED OF OPC CLINKER ALONG WITH GYPSUM AND
POZZOLANIC MATERIALS.
POZZOLANA IS A NATURAL OR ARTIFICIAL MATERIAL CONTAINING SILICA IN A REACTIVE
FORM.
PORTLAND POZZOLANIC MATERIALS COMMONLY USED ARE:
1. VOLCANIC ASH
2. CALCLINED CLAY
3. FLY ASH
4. SILICA FUMES

BENEFITS OF CALCOM PPC :
1. HIGH COMPRESSIVE STRENGTH
2. FINER CEMENT
3. HIGHER VOLUME

PRODUCTS PROFILE
HUMAN RESOURCE DEPARTMENT:
EMPLOYEE PROFILE IN THE CALCOM CEMENTS LTD :
TOTAL NO. OF EMPLOYEE IN THE COMPANY 350
SKILLED 42 SEMISKILLED 65,UNSKILLED 80, CLERICAL 45
SUPERVISORY & OTHERS 35, MANAGERIAL 25, CONTRACT BASIS- 30 , TRAINEES 28.
RECRUITMENT
LEARNNG AND GROWTH
EMPLOYEE ENGAGEMENT
PERFORMANCE MANAGEMENT
TRAINING AND DEVELOPMENT
EMPLOYEE WELFARE
EMPOWERING PEOPLE
SAFETY
RECOGNITION AND REWARDS SCHEME
PROMOTION AND TRANSFER POLICY
CARRER AT CALCOM

FUNCTIONAL DEPARTMENT
MARKETING DEPARTMENT:
SOME OF ITS OBJECTIVES:
TO IDENTIFY THE POTENTIAL BUSINESS AVAILABLE.
DIVERSIFICATION PLAN TO EXPAND BUSINESS.
STRENTHENING DISTRIBUTION NETWORK.
INSTITUTIONAL SALES.
IDENTIFY THE PERFECT MARKET NEEDS.
FINANCE DEPARTMENT:
PLANNING AND BUDGETING.
CONTROL OF CASH RESOURCE.
FORMULATION OF ACCOUNTING, FINANCE AND BUDGETING.
INTERNAL AUDIT.
CASH AS WELL AS BANK TRANSACTIONS.
MIS RELATED ACTIVITIES SUCH AS GENERATION OF MIS AND REVIEW MEETINGS FROM
CORRECTIVE ACTIONS.

FUNCTIONAL DEPARTMENT
CUSTOMER SERVICE DEPARTMENT:
IT OFFERS THE FOLLOWING SERVICES:
CUSTOMIZED SOLUTIONS TO THE PROBLEMS OF THE INDIVIDUAL HOME BUILDER.
TRAINING THE MASONS AND THE CONTARCTORS SO THAT THEY ARE AWARE ABOUT GOOD
CONSTRUCTION PRACTICES.
TRAIN THE CHANNEL PARTNERS ( DEALERS AND RETAILERS) ABOUT THE PRODUCT AND ITS
CORRECT USAGE.
INTERACT ROUTINELY WITH THE PROFESSIONALS ( ARCHITECTS AND ENGINEERS) AND
SHARE INFORMATION REGARDING LATEST DEVELOPMENTS IN THE PRODUCT AND
INDUSTRY.
CALCOM OPERATES IN THE FOLLOWING REGION:
DIBRUGARH
JORHAT
NAGAON
TEZPUR
GUWAHATI
FUNCTIONAL DEPARTMENT
RESEARCH AND DEVELOPMENT DEPARTMENT:
ITS MAINLY LOCATED IN LANKA , NAGAON DISTRICT ( ASSAM).
RESEARCHING THE CURRENT TECHNIQUES OF PRODUCTION OF CEMENT AND FINDING OUT NEW
PRODUCTION TECHNIQUES WHICH ARE BETTER.
RESEARCHING MODERN CONSTRUCTION PRACTICES AND FINDING OUT WAYS TO MAKE THE
PRODUCTS MANUFACTURED BY THE COMPANY.
STUDYING NEW TRENDS IN CEMENT MANUFACTURE AND USE SO THAT THEY CAN MAKE IT BETTER
SUITED FOR PRESENT DAYS NEEDS.
LOGISTIC DEPARTMENT:
ENSURE ALL THE REQUIREMENTS OF THE CUSTOMER ARE MET ON TIME IN AN EFFICIENT AND
SAFE MANNER.
ENSURE SAFETY AND TIMELY DISPATCH OF GOODS.
CREATE AND MAINTAIN CUSTOMER SUPPORT.
ENSURE TIMELY SUPPLY AND PAYMENT OF GOODS AND REDUCE INVENTORIES.
DRAFT PLANS, POLICIES AND PROCEDURES FOR SUCCESSFUL IMPLEMENTATION OF LOGISTICS
SYSTEM.

FUNCTIONAL DEPARTMENT
PRODUCTION DEPARTMENT:
CREATING AWARENESS AMONG DEPARTMENT PERSONNEL.
PARTICIPATION IN DESIGN REVIEW WHENEVER NECESSARY.
HANDLING, STORING & PRESERVATION OF MATERIALS & PRODUCTS.
IMPLEMENTATION OF HANDLING/STORING INSTRUMENTS.

FUNCTIONAL DEPARTMENT
STRENGTH:
MOST OF THE LAND IS ROCKY AND MATERIAL IS SUITABLE FOR PRODUCTION OF CEMENT.
BRAND NAME AND REPUTATION ARE EXCELLENT DUE TO QUALITY PRODUCTS.
MAINTAIN A VERY GOOD CUSTOMER LOYALTY AND RELATIONSHIP.
THE COMPANY HAS ITS OWN ELECTRICITY PRODUCTION UNIT THUS NEED NOT TO DEPEND ON
THE AVAILABILITY OF POWER AND DEPENDENCY ON ELECTRICITY DEPARTMENT.
WELL TRANSPORT FACILITY AND IT HAS ITS OWN RAILWAY TRACK.
R&D DEPARTMENT IS ENGAGED IN PRODUCING PRODUCTS OF HIGHER QUALITY.
USE THE LOCAL TRANSPORTERS WHICH PROVIDE THE EFFICIENT TRANSPORTATION COST.
WEAKNESS:
THE COMPETITORS ARE DOING MUCH PROMOTIONAL ACTIVITY RATHER THAN CALCOM
CEMENTS LTD.
IT IS DIFFICULT FOR THEM TO AN ALTERNATE LINE OF PRODUCTION WITH EXISTING
MACHINERY.
HIGH DUSTY ENVIRONMENT AT THE TIME OF DUMPING THE CEMENT IS HAZARDOUS FOR
HEALTH WHICH AFFECTS THE RESPIRATORY SYSTEM ADVERSELY.
TECHNICAL KNOWLEDGE IS LESS AMONG THE LOWER LEVEL OF EMPLOYEE, WHICH IS A MAJOR
DRAWBACK FOR ACHIEVING MAXIMUM PROFIT.
SWOT ANALYSIS
OPPORTUNITIES:
RAPID GROWTH IS TAKING PLACE IN ASSAM AND NORTH-EAST INDIA.
CHANGING CUSTOMER TASTE, THUS THEY MAY GET THE MARKET FROM THE SWITCHERS.
HUGE LAND AVAILABLE FOR EXPANSION OF BUSINESS FOR FUTURE.
INSTITUTIONAL MARKET LIKE CORPORATE AND OFFICES, SCHOOL SOCIETY COMPLEXES ARE
GROWING IN LARGE SCALE, WHICH WILL INCREASE THE REQUIREMENT.
INVENTION OF NEW MINES TAKING PLACE.
THREATS:
LARGE NUMBER OF PLAYERS IN CEMENT INDUSTRY MAKES IT MORE COMPETITIVE FOR
CALCOM CEMENTS TO CAREFULLY PRICE ITS PRODUCT AND AT THE SAME TIME SATISFY ITS
DEALERS AND CUSTOMERS.
FEW MAJOR PLAYERS ARE SITUATED NEAR THE MAIN PLANT THUS MARKET SHARE IS
DIFFICULT TO INCREASE.
CHEAP PRICED BRAND ARE GRABBING RAPIDLY AS LARGE CHUNK OF LOWER INCOME
CUSTOMER BASE.
CHANGING CUSTOMER TASTE , ANYTIME THEY MAY SWITCH TO OTHER.
LABOUR AND HIGH TECHNICAL PERSONNEL MAY SWITCH TO ANOTHER PLANTS.
SWOT ANALYSIS
THE COMPANY SHOULD GIVE FOCUS ON ITS ADVERTISING STRATEGIES AND MORE FOCUS
SHOULD BE GIVEN ON PUBLICITY AND AWARENESS AMONG THE CUSTOMER.
THE COMPANY SHOULD PROVIDE MORE TECHNICAL SERVICES TO ITS EMPLOYEES WHICH
WILL HELP THEM TO VISIT EVERY SITE & SOLVE THE CUSTOMERS PROBLEM.
THE COMPANY SHOULD GIVE MORE CARE AND CONCERN ON MARKETING ITS PRODUCT IN
BEST POSSIBLE WAYS TO REACH THE WIDE RANGE OF CONSUMERS GLOBALLY.
ONE OF THE WEAKNESS IN THE ORGANIZATION WAS FOUND TO BE ITS HIGHER PRICE WHEN
COMPARED TO THE COMPETITORS, RESULTED IN REDUCTION OF THE MARGIN OF PROFIT OF
THE RETAILERS. IT IS SUGGESTED THAT PRICES BE MADE MORE COMPETITOR.
THE COMPANY CAN TRY TO MODIFY ITS POLICY ACCORDING TO THE CHANGES PREVAILING
IN THE CEMENT INDUSTRY SO THAT THE COMPANY CAN WORK MORE EFFICIENTLY AND
EFFECTIVELY.
THE COMPANY SHOULD TRY TO ENTER ALL THE REGIONS OF INDIA AS ITS NEW MARKET
PLACE.
THE MAJOR PROBLEM FACED BY THE RETAILERS IS GREAT TRANSPARENCY IN PRICES, SO
COMPANY SHOULD MAKE A POLICY FOR STABILITY IN PRICES.
SUGGESTIONS
THANK
YOU