Copyright Openet Telecom, 2012

White Paper
Taking Wi-Fi Beyond Offoad
Integrated Wi-Fi access can differentiate
service and generate new revenues
Monica Paolini
President, Senza Fili Consulting
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
INTRODUCTION - WI-FI IS MORE THAN OFFLOAD
Everybody loves Wi-Fi in their smartphones. For mobile operators, Wi-Fi has softened the impact of
mobile broadband adoption, absorbing, through a low-cost or even free wireless interface, traffc that
otherwise would have led to congestion. For subscribers, Wi-Fi is synonymous with fast, unlimited
and free connectivity. Among tablet and laptop users, Wi-Fi is and is likely to remain the primary and
preferred access interface for a long time.
Yet mobile operators tend to have mixed feelings about Wi-Fi. It is used as an offoad mechanism,
to protect cellular networks from congestion and to provide a better service to subscribers when
needed. Wherever possible, however, they prefer to avoid Wi-Fi, because in most cases they lose
visibility into subscribers activities and do not know what the quality of the subscriber experience
is. The reliance of Wi-Fi on heavily used licensed-exempt spectrum makes it diffcult to manage
interference and provide a consistent service to subscribers. And, fnally, operators have used Wi-Fi
as an enticing, but free, add-on, from which they have not been able to extract revenues.
Wi-Fi can beand increasingly ismore than an offoad interface onto which operators direct traffc
and forget about it. When adopting an integrated, carrier-grade Wi-Fi access platform with policy
functionality in the core network, operators retain visibility into the subscriber experience, can support
new services that add value to their mobile broadband plans, and increase revenues.
In this paper we explore how Wi-Fi networks can become more tightly integrated within mobile
broadband networks and, equally important, within the service platforms, by using programs such
as Hotspot 2.0, Passpoint, NGH (Next Generation Hotspot), and ANDSF (Access Network Discovery
and Selection Function). We outline examples of how operators can use Wi-Fi to increase revenues,
offer better customer service and choice, and control costs. These use-case examples include add-on
services that provide enterprise or carrier-grade security for enterprise customers, personalized Wi-Fi
access, optimized use of network resources, roaming across domestic and global hotspots, and
venue-based analytics and applications.
Figure 1: Cisco Visual Networking Index(VN) Global IP Traffc Forcast, 2010-2015
85% of subscribers prefer Wi-Fi over cellular for some activities, and 87% would like to see greater
Wi-Fi availability, according to a Wakefeld Research study sponsored by the Wi-Fi Alliance in 2012.
According to a Cisco IBSG study in 2012, subscribers prefer Wi-Fi over cellular for its cost, speed,
reliability, performance and ease of use, but they rate cellular higher on coverage. Subscribers
considered security to be comparable in Wi-Fi and cellular networks.
Only a quarter of downloads among Android smartphone subscribers are over cellular (870 MB/
month on average), according to a 2012 report from NPD Connected Intelligence. The rest (2.5 GB)
is over Wi-Fi.
Cisco VNI estimates that 36% of current IP traffc is delivered through Wi-Fi. By 2015, Wi-Fi will
carry six times the traffc of mobile networks (this includes fxed and mobile devices).
Table 1: A preference for Wi-Fi
Mobile Data (92% CAGR)
Fixed/Wired (24% CAGR)
Fixed/Wi-Fi (39% CAGR)
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
WI-FI OFFLOAD TODAY - A REMARKABLE SUCCESS STORY
Initially viewed with suspicion, Wi-Fi gained support from mobile operators when they found out that
Wi-Fi was the only solution that enabled them to address the rapid increase in data traffc driven by
mobile broadband adoption that was cost effective, did not require new spectrum allocations, was
already available on many mobile devices and at many homes, offces and hotspots, and provided
even better performance than mobile networks.
The initial attitude among operators was that Wi-Fi was a temporary solution to a largely unexpected,
although welcome, increase in data traffc. But it has become clear that there is room for both LTE
and Wi-Fi. And operators will need both. There are many ways in which LTE and Wi-Fi will coexist,
and they will lead to different strategies in monetization, service creation and customer retention.
Wi-Fi offoad allows mobile operators to reduce the pressure from subscriber demand in locations
with a high concentration of users or traffc. Cellular networks still provide the wide-area and outdoor
coverage across the operator footprint that is required to support mobility (e.g., handoffs for voice
calls). Wi-Fi mostly provides indoor connectivity for data-intensive applications, which impose a
huge strain on mobile network resources, but it has only limited support for mobility, mainly in two
environments:
Private networksHome or enterprise networks, where Wi-Fi infrastructure and backhaul are
typically owned or controlled by the venue owners.
Public hotspotsIn public locations such as stadiums, airports and downtown areas,
providing access to a large number of users. The Wi-Fi infrastructure is owned by a mobile,
fxed or hotspot operator, who controls the backhaul.
It is a balancing act that effectively segregates different traffc types. The mobile network best serves
sessions frequently conducted while in motion, such as voice calls, but a lengthy video streaming
session isnt typically conducted on the move, and Wi-Fi is often the preferred option. With small-
cell LTE deployments, mobile networks will be able to take on a larger portion of the indoor, high-
throughput traffc that today is carried by Wi-Fi, but spectrum limitations, cost considerations and
expectedly high traffc growth rates suggest that Wi-Fi capacity will continue to be required in the
foreseeable future.
As video is forecast to the be the heaviest use of data, operators could use Wi-Fi for video traffc due
to the stationary nature of the users when watching video. Most people watch videos in one place
(e.g., in the coffee shop, on the train or at home) which in many cases is covered by Wi-Fi. The data
usage related to video which most adversely impacts mobile networks is also the one the people
least rely on mobility for. By preferentially allocating video traffc to Wi-Fi where available, operators
can improve network performance and deliver a better customer experience.
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
THE FUTURE OF WI-FI ACCESS
Integrating Wi-Fi in mobile and fxed networks
With the increase in availability and use of Wi-Fi offoad, several factors that limit further growth
potential of Wi-Fi access and the ability of operators to monetize the service have become apparent.
Today, when subscribers move to Wi-Fi, most operators lose track of what they do, what their
experience is, or whether their connection is secure (Table 2). Subscribers may prefer Wi-Fi over
wireline or cellular, but they often fnd establishing a connection to new networks cumbersome and
time consuming.
Carrier Wi-Fi is evolving from a hands-off offoad approach to an integrated Wi-Fi access approach.
The integrated approach gives operators visibility into the Wi-Fi traffc and a fne-grained ability to
manage it in the same way they manage cellular traffc (Table 2).
The urgency of these changes is driven by multiple trends:
Increase in video traffc, with a corresponding desire from mobile operators to shift as much
video traffc as feasible over to Wi-Fi (through either private or public access).
Increased use of VoIP applications over Wi-Fi. These require low latency and jitter, and hence
can greatly beneft from deep-packet-inspection (DPI) and quality-of-service (QoS) functionality.
Growing reliance on bring-your-own device (BYOD) programs in the enterprise, which reduces
enterprise IT departments control over mobile devices.
Planned small-cell deployments combining 3G and LTE interfaces with Wi-Fi in the same
enclosure, as a way to further increase the capacity of the underlay network. Operators need to
integrate cellular and Wi-Fi networks to effectively allocate traffc within the site across available
wireless interfaces.
The Wi-Fi Alliance Passpoint certifcation program and the Hotspot 2.0 specifcations provide
seamless Wi-Fi access in public hotspots and when roaming. With SIM-based authentication,
mobile devices can automatically connect to any hotspot operated by a mobile operator or any of
its partners, as they do with cellular data roaming.
The Wireless Broadband NGH initiative provides a roaming framework that facilitates roaming
agreements among mobile and Wi-Fi operators, and establishes roaming best practices for Wi-Fi.
ANDSF facilitates discovery and selection of non-3GPP networks in mobile devices. With ANDSF,
operators can use PCRF-defned policies and real-time traffc management across mobile and
Wi-Fi networks.
Traffc Offoaded at the Wi-Fi hotspot User plane: offoaded at the Wi-Fi hotspot
Control plane: through the mobile network
Subscriber experience No visibility Real-time analytics
Network selection Left to subscriber, leads to ineffciencies Managed by operator, based on network load
Policy Not implemented over Wi-Fi traffc Policy & charging rules function (PCRF) extensible to Wi-Fi
Security No visibility outside operators own
Wi-Fi hotspots
Comparable to mobile network with SIM-based
authentication
Traffc management Very limited Real time, integrated with mobile network
Monetization Diffcult because of lack of visibility
or control over Wi-Fi traffc
Policy-based charging wholesale and roaming revenues
Differentiation Same functionality across networks Advanced services allow differentiation across operators
and market segmentation
Table 2. Wi-Fi access: offoaded or integrated
Enabling integration of Wi-Fi in mobile networks
Wi-Fi offoad Integrated Wi-Fi access
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
Figure 2: Monetization opportunities for mobile and fxed operators. Source: Senza Fili
SAMPLE USE CASES
Integrated Wi-Fi can deliver new revenues, differentiate services and provide additional
capacity
The next sections look at how these changes will transform Wi-Fi from an offoad solution to a
wireless interface that plays a central role in mobile and fxed networks, both to provide additional
capacity and to generate revenue. We use fve scenarios as examples of new Wi-Fi based services
(Figure 2):
End-to-end, policy-based security
Personalized, fexible access
Optimized resource allocation
Roaming
Venue-based analytics
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
1 - SECURING MOBILE DEVICES ACROSS INTERFACES
Increased vulnerability to security threats
Mobile devices operate in an environment of growing complexity, in which they:
Support multiple over-the-air interfaces.
Can access multiple public networks, often operated by multiple operators, in addition to home
and enterprise networks.
Can establish peer-to-peer connections to other devices.
As the number of connectivity points increases, so does the number of potential entry points for
malicious attacks. At the same time, the rapidly rising adoption of mobile broadband makes mobile
devices a more highly prized target for security exploits, as evidenced by the multiplying number of
malware samples (from 1,000 in 4Q 2011 to 25,000 in 2Q 2012) isolated by TrendMicros Trendlabs.
In this context, Wi-Fi can be a key security concern. Wi-Fi Protected Access II (WPA2) provides state-
of-the-art protection for the over-the-air Wi-Fi link. But to protect mobile devices, mobile traffc also has
to be protected within and beyond the Wi-Fi access point, through the backhaul link and all the way
to the internet or to the corporate network.
In the dominant offoad usage model, subscribers who move to Wi-Fi have very little control over
security, because it depends on the entity that operates the hotspot. In many cases they are not even
aware of the security risks.
Operators and vendors can play an important role in this context, because operators know from the
network perspective and vendors know from the device perspective how secure the connections used
by subscribers are, and how to manage traffc accordingly (Table 3). As a result, they can assist:
Individual users who want to enjoy secure connectivity, without having to actively manage
connection and establish their level of security. For instance, a smartphone user might want to
connect only to trusted Wi-Fi hotspots, but might not know which ones they are. Another user
might accept an unsecure connection when streaming YouTube videos, but might not want to
send payment information over untrusted networks.
Enterprises requiring that their employees access the corporate network using only specifc
interfaces, but otherwise give them more fexibility. Because mobile devices can access
multiple interfaces, managed by multiple entities (e.g., home networks, coffee shops, airports,
mobile operators), and employees use their own devices under BYOD programs, it has
become a challenge for enterprises to manage security over public networks. Entrusting this
task to an operator that has better visibility into the network can be very attractive and result in
better connectivity and lower costs. Government, military and other verticals (e.g., the fnancial
services) with a high level of security requirements are likely to be the most interested in
security services, especially if operators can guarantee that their end-to-end security policy can
be extended beyond their internal network and implemented within the mobile network.

Table 3. Security
Providers Mobile operators: for mobile devices with cellular connectivity (e.g., smartphones)
Cable, DSL, and fber operators; hotspot operators: for mobile devices without cellular
connectivity (e.g., Wi-Fionly tablets)
Services End-to-end security: provide secure connectivity across all interfaces supported (e.g., 2G, 3G, LTE
and Wi-Fi)
Policy-based security: provide multiple security levels depending, for example, on network accessed
(e.g., tighter security for access to corporate network), application (e.g., video streaming may have
lower security requirements than video calls), interface type (e.g., no corporate access through third-
party hotspots)
Targets Enterprise users: operator can implement policy defned by enterprise consistently over different
wireless interfaces
Individual users: seamlessly protect subscribers regardless of interface used
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
2 - CELLULAR OR WI-FI?
Flexibility and choice for a personalized service
For most of todays mobile devices, Wi-Fi and cellular connectivity coexist as parallel, but mostly
separately, functioning modes. When using Wi-Fi, data caps no longer apply and the throughput
increasesso most subscribers try to be in a location with Wi-Fi access when they want to use
Skype, Pandora or YouTube, or want to download software upgrades. Mobile operators also
encourage this approach; in some cases, they make Wi-Fi the default interface for services such as
upgrades.
The prevailing model is a user-driven pull, where the subscriber makes an active decision to switch to
Wi-Fi, with a possible exception when the subscriber is within the coverage area of a hotspot owned
by the mobile operator. This model is effective, because most subscribers have clear incentives
cost and performanceto switch to Wi-Fi. It does not, however, maximize the offoad potential,
because most users use only a fraction of their mobile allowance, or may use applications like
email or social networking that require little bandwidth. In both cases, switching to Wi-Fi grants little
advantage, and turning Wi-Fi on shortens the battery life of the device. Many of these subscribers are
not likely to use Wi-Fi offoad even when available.
With the introduction of faster LTE networks, the performance incentive to move to Wi-Fi will be
greatly reduced. Unless operators take a more active role, we may see a drop in the percentage of
Wi-Fi traffc where LTE is available.
With a user-driven pull model, mobile operators beneft from Wi-Fi access mostly as a cost-cutting
and customer-retention tool. With Wi-Fi offoad, per-bit costs go down (especially when using private
access) and customer satisfaction increases (better performance for Wi-Fi users, less congestion for
everybody else). But the monetization opportunities are minimal, because Wi-Fi access is a free
add-on.
Operators can change this by switching to a nudge model that creates the appropriate incentives for
subscribers to use Wi-Fi where available, but eschewing a heavy-handed push model, in which the
operator automatically switches all subscribers to Wi-Fi where this is cost effective. Not only is a push
model unlikely to be well received by subscribers, it also would be ineffective at optimizing the use of
network resources (more on this in the next section).
Of course, charging subscribers for private Wi-Fi access is going to remain a diffcult proposition,
because the subscriber owns the access point and pays for backhaul. (In the US, though, T-Mobile
charges for voice-over-Wi-Fi calls the same way it does for calls over the mobile network.)
A more effective approach is to avoid a tonnage-based charging model for Wi-Fi access, with
the exception of roaming, where we expect that access fees will continue to prevail, and move to a
policy-based, personalized approach to Wi-Fi access management that enables mobile operators to
more effectively segment the market and meet different preferences among its subscribers.

a policy-based, personalized approach to Wi-Fi access....

enables mobile operators to more effectively segment the
market and meet different preferences
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
For instance, the operator can provide different options in addition to the current user-pull model,
such as:
Best performance: The operator seamlessly moves the mobile device to the network that
has the best performance. This can be done regardless of cost (for performance-oriented,
less price-sensitive subscribers), or taking into account cost considerations (e.g., connect to
LTE if performance is better than Wi-Fi, but only if monthly usage is still well within the traffc
allowance limits). The subscriber can change the preferences on a real-time basis (e.g., use
the best-performance option only during business trips, not on weekends, if additional costs
may be incurred as a result of selecting this option).
Freedom: The subscriber sets his or her own policy for Wi-Fi connectivity, on the basis of cost
and performance trade-offs (e.g., move to LTE, at additional cost, but do so only after asking
subscribers approval and/or under conditions defned by the subscriber), type of networks
allowed (e.g., do not allow Wi-Fi connectivity over unsecure networks, even if free), and/or
application type (e.g., allow video streaming only over Wi-Fi, but VoIP across all interfaces).
Lowest cost: For price-sensitive subscribers the operator may offer an option in which it is
the operator that decides which interface the device should use (e.g., Wi-Fi when it is cost
effective, but in some cases the operator may prefer to move traffc back to cellular to provide
a better experience to its top-tier subscribers using Wi-Fi), either always, or for a percentage of
time, or at some hours during the day (e.g., during peak hours).
These options go beyond the time-based charges for Wi-Fi access. They also require that Wi-Fi be
integrated with the mobile network, that the mobile operator can manage traffc in real-time over both
the mobile and Wi-Fi networks, and that the Wi-Fi network supports policy-based charging as well as
Hotspot 2.0 and ANDSF functionality.
Of course operators can choose from a wide array of options those that will be a better ft for their
market or those that will differentiate them from their competitors. These options will enable operators
to offer a more personalized service that provides additional value and fexibility to their subscribers.
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
3 - TRAFFIC MANAGEMENT
Increasing the effciency of network resources
The coexistence of mobile and Wi-Fi interfaces can be used to provide a personalized, fexible
service in which subscribers can choose the policy for Wi-Fi use that best fts their needs and
willingness to spend. At the same time, the choice between mobile and Wi-Fi networks is a very
important tool for operators to increase the utilization of network resources, when it is combined
with real-time traffc management across the network interfaces. The two approachesservice
personalization and network usage optimizationnicely complement each other: the operator can
prioritize traffc, fnding the best tradeoff between subscriber preferences and availability of network
resources.
In most cases, todays Wi-Fi offoad is driven by static policies that are not affected by location,
time of day, application, or, even more importantly, real-time traffc load of networks available to the
device. In an environment where Wi-Fi provides lower-cost, better-performance connectivity but
limited coverage, this is a simple, easy-to-implement approach that works reliably well.
As we move to new scenarios where the Wi-Fi network might be more overloaded than the cellular
network (as most subscribers move to the Wi-Fi network hoping for a faster connection) and where
cellular capacity might be much higher due to the use of wider LTE channels and/or small cells, the
current approach will quickly become insuffcient for managing traffc effectively.
Operators will want to maximize the use of their cellular networks while avoiding congestion, and
encouraging Wi-Fi offoading might leave them with precious mobile capacity unused. Subscribers,
used to moving to Wi-Fi for better performance, might in fact fnd that the cellular network is now
preferable.
Of course, leaving subscribers in charge of network selection, as is the case today, eliminates the
opportunity to fully monetize the opportunity offered by multi-tier, multi-interface networks where
relative performance varies as a function of location, subscriber load, and infrastructure availability.
This is where the options presented in the previous section become more powerful. In addition
to providing choice, they also are a way to effciently allocate network resources and maximize
revenues.
In the example on page 8, the operator would prioritize traffc to best-performance subscribers in
most cases, but keep an eye also to the freedom subscribers. So, for instance, voice calls can be
kept on the LTE network for both types of subscribers, but high-throughput video streaming from
a fxed location could be moved to a Wi-Fi network if there is suffcient capacity and the traffc fow
can be prioritized. At the same time, low-cost subscribers will be assigned to the network with the
best residual capacity after traffc from other subscribers is taken into account. As a result, these
subscribers can get as good a connection as higher-paying subscribers at off-peak times and
locations, but will experience slower connections when the Wi-Fi or mobile network is at capacity.
The adoption of integrated real-time traffc management across the Wi-Fi and mobile networks
will also widen the scope for dynamic pricing that allows operators to provide faster connectivity
or additional traffc allowances, charging fees that are determined by real-time traffc load (e.g.,
the operator could charge a premium during peak hours at congested locations, but provide free,
unlimited access during the lowest traffc hours in the middle of the night to encourage scheduling of
non real-time services such as downloads and software upgrades when capacity is virtually free).
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
4 - SEAMLESS DATA ROAMING
Making Wi-Fi roaming as easy as mobile roaming
Wi-Fi has long been a favorite option of subscribers traveling abroad, because it works in every
country and, where available, it is typically cheaper than mobile access or even free. Security,
though, is a bigger issue, because a visitor might not know which hotspot operators can be trusted,
either with credit card information shared for payment or with the connection itself. Another source of
dissatisfaction is that it often takes signifcant time and effort just to establish a connection, with the
user required to enter considerable amounts of information.
Home operatorseither fxed or mobile broadband onescan greatly facilitate international roaming
by enabling secure and seamless connectivity through roaming partners, charging the subscribers
through the monthly bill, and by using the same authentication credential used in the home network.
This is the functionality that the Passpoint and NGH programs strive to bring to Wi-Fi roaming. The
operator establishes a network of partnerships with hotspot operators in a way that is comparable to
that used among 3GPP operators and subscribers gain seamless access to these hotspots as they
would with across mobile operators in different countries. With SIM-based authentication enabled,
subscribers know they are connected to a trusted network and will not be required to enter any
personal or payment information. As a paid service, they can also expect their performance and
reliability expectations to be met. Ease of use and security greatly increase the value of connectivity
and we would expect that many usersespecially if they want to connect to their home corporate
networkwould rather use a secure, fee-based solution via a trusted operator than the free
connection at the nearby coffee shop with unreliable service provided by an unknown entity.
Policy can further improve the quality of the experience, if set to provide international roaming plans
that offer automatic connectivity to a specifc set of hotspots (e.g., hotspots operated in another
country by the home operator) or to hotspots within a specifed country, or that offer only limited
connectivity in terms of applications (e.g., to avoid excessive charges) when roaming, or that cap
charges at a certain monthly amount.
Operators can experiment with different policy approaches to fnd out which ones are the most
effective. Yet they will be able to leverage policy from the outset by creating a more transparent
environment in which subscribers have more information, fexibility and choice in their roaming
options in general, and for Wi-Fi in particular. For instance, subscribers will be more likely to accept
a roaming connection if they know that the maximum daily charges cannot exceed a pre-set amount,
or if they know that the hotspot partner they selected supports SIM-based authentication and has a
secure Wi-Fi network.
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White Paper - Taking Wi-Fi Beyond Offoad
Copyright Openet Telecom, 2012
5 - VENUE-BASED INTELLIGENCE AND RETAIL INCENTIVES
Leveraging the power of location
Wi-Fi hotspots are valuable not only to operators for offoading traffc and to subscribers who want
a faster connection. They are also valuable to the owners of the venues where the hotspots are
located. Knowledge about which customers are on the premises, where they are, and how they
are moving within the covered area is highly valuable to, say, a mall ownereven if, of course,
anonymized to protect privacy. The ability to reach these users to inform them of promotions,
discounts, or upcoming events is equally valued, whether it is free, ad-based Wi-Fi access or tied
to a subscription- and location-based service (e.g., the subscriber agrees, upon entering a mall, to
receive coupons through the smartphone). As more and more subscribers use price-comparison
tools while visiting retail stores but end up making their purchases online, the ability to gather
intelligence about customer behavior and act on it is becoming an asset worth paying for.
Operators that have Wi-Fi hotspots within a venue can work together with venue owners to help
them collect visitor analytics and manage customer-facing offers and services. They can also jointly
offer specifc venue-based services or applications targeted at the operators subscribers. For
instance, a museum can provide information on an exhibition free to the operators subscribers but
charge others for it, or provide free additional content. Or an operator could offer its subscribers free
or prioritized access at a venue where it operates, but have a revenue-sharing agreement with the
venue owner for other visitors. In a hospital or school, the hotspot operator could help the institution
manage communications with patients or students in exchange for access to the hotspot sites in the
area deployed, in order to provide access to its subscribers.

SUMMARY: MONETIZING INTEGRATED WI-FI ACCESS
Beyond offoad, Wi-Fi brings more fexibility, new services and greater effciency
Wi-Fi is ready to move beyond offoad. Ubiquitously installed in mobile data-centric devices, Wi-Fi
is expanding its role in carrying wireless broadband traffc in both private and public networks.
As it becomes more deeply integrated into the mobile network infrastructure, Wi-Fi will provide
the same seamless experience that subscribers are used to in cellular networks. Automatic SIM-
based authentication, optimized network selection, secure connectivity, and policy-based service
options will increase the value of Wi-Fi access even as operators move to higher-capacity, faster LTE
networks.
Operators can leverage the evolution in Wi-Fi access andwith the complement of policy, QoS
and DPI functionalityoffer more choice and fexibility to their subscribers, manage their network
resources more effciently, differentiate their services from the competition, and segment their market
effectively. They will also be able to expand their roaming Wi-Fi offering with SIM-based, secure
authentication and a common framework enabled by Passpoint and NGH, to provide seamless
connectivity across global networks of partner operators. And their ties with venue owners will
enable operators to establish partnerships to support the venue owners efforts to collect visitor
analytics and provide venue-based offers and services.
ACRONYMS
2G - Second generation
3G - Third generation
3GPP - Third Generation Partnership Project
ANDSF - Access network discovery and selection function
BYOD - Bring your own device
CAGR - Compound average growth rate
DPI - Deep packet inspection
DSL - Digital subscriber line
IT - Information technology
LTE - Long Term Evolution
NGH - Next Generation Hotspot
PCRF - Policy and charging rules function
QoS - Quality of service
SIM - Subscriber identity module
VoIP - Voice over internet protocol
WPA2 - Wi-Fi Protected Access II
Copyright Openet Telecom, 2012
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ABOUT OPENET
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in-depth expertise in fnancial modeling, market forecasts and research, white paper preparation,
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ABOUT THE AUTHOR
Monica Paolini is the founder and president of Senza Fili. Monica writes extensively on the trends,
technological innovation, and fnancial drivers in the wireless industry in reports, white papers,
blogs, and articles. At Senza Fili, she assists vendors in gaining a better understanding of the service
provider and end user markets. She works alongside service providers in developing wireless
data strategies, and in assessing the demand for wireless services. Independent advice, a strong
quantitative approach, and an international perspective are the hallmarks of her work.
Monica has a PhD in Cognitive Science from the University of California, San Diego, an MBA from the
University of Oxford, and a BA/MA in Philosophy from the University of Bologna (Italy). She can be
contacted at monica.paolini@senzafliconsulting.com