PRESENTED BY

NARESH BANGEJA
HUSSAIN BELIEF
DIPTI BINYALA
PAYAL CHAWDA
NIKUNJ CHOPRA
PRAKASH CHAUDHARY
KRUPALI CHUDASAMA
AKSHAY DEOLEKAR
THE INDIA OPPORTUNITY
12
TH
LARGEST ECONOMY IN TERMS OF GDP
3
RD
LARGEST ECONOMY IN PPP TERMS
Source :World Development Indicators database, World Bank, 14 September 2007
MAHINDRA : AN INTRODUCTION
CONGLOMERATE WITH OVER 6.5 BN USD IN REVENUES
STRONG PRESENCE IN SIX BUSINESS VERTICALS
LEADING PRESENCE IN THE AUTOMOTIVE BUSINESS FOR OVER 63 YEARS
LINEAGE TO THE LEGENDARY JEEP
SALES OF OVER 1,80,000 VEHICLES IN FY07
INDIAS LARGEST SUV/UV PLAYER
ALLIANCES WITH FORD, RENAULT AND INTERNATIONAL TRUCK
AUTO ON INTERNET (ADD SPENT IN INDIA TIMES)
MAHINDRA SCORPIO
ACTIVITY: BANNERS, SHOSHKELE & DIRECT MAILER
OBJECTIVE: TO GENERATE TEST DRIVE LEADS AND BRANDING
EST. SPENDS: RS. 15 + LACS

MAHINDRA BOLERO
ACTIVITY: BANNERS, SHOSHKELE & DIRECT MAILER
OBJECTIVE: BRANDING AND VISIBILITY
EST. SPENDS: RS. 3 + LACS

AUTO ON INTERNET (MAHINDRA SCORPIO ON ET)
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AUTO ON INTERNET (MAHINDRA SCORPIO ON ET)