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  • FMCG Retailer Survey Finds Distribution, Awareness Issues

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    SubhasisChatterjee
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    The document summarizes findings from a survey of 70 retailers and wholesalers in Tezpur, India. Key findings include that distribution is mainly through wholesalers using cash, distribution of major brands like ITC, P&G, and HUL is better than others, merchandising is lacking, many shopkeepers are unaware of Cavin Kare products, visits from FMCG companies are rare, and some Cavin Kare products are losing demand due to delivery issues. Guidance is requested on addressing these issues.

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    The document summarizes findings from a survey of 70 retailers and wholesalers in Tezpur, India. Key findings include that distribution is mainly through wholesalers using cash, distribution of major brands like ITC, P&G, and HUL is better than others, merchandising is lacking, many shopkeepers are unaware of Cavin Kare products, visits from FMCG companies are rare, and some Cavin Kare products are losing demand due to delivery issues. Guidance is requested on addressing these issues.

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    9 views1 page

    FMCG Retailer Survey Finds Distribution, Awareness Issues

    Uploaded by

    SubhasisChatterjee
    The document summarizes findings from a survey of 70 retailers and wholesalers in Tezpur, India. Key findings include that distribution is mainly through wholesalers using cash, distribution of major brands like ITC, P&G, and HUL is better than others, merchandising is lacking, many shopkeepers are unaware of Cavin Kare products, visits from FMCG companies are rare, and some Cavin Kare products are losing demand due to delivery issues. Guidance is requested on addressing these issues.

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    © All Rights Reserved
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    of 1

    Sir,

    This is anindit.
    Sir i have visited 70 retailers and wholesalers till now.
    The respons is not so bad.
    But when it comes to money related things they just keep saying almost nothing.
    some findings are from the survey are
    1. Distribution network is mainly through wholesalers.
    2. Most of the transactions are cash.
    3. Distribution of only ITC, P&G and HUL is somewhat good.
    4. Merchandising is not done in the outer ring of tezpur town.
    I have seen only nestle doing some merchandising.
    5. Many shopkeeper dont know the Cavin Kare products. ( product awareness)
    6. The company persons visit from any FMCG company is rare.
    7. Some cavin Kare products are losing the demand because of late delivery or other delivery
    related problem.
    Looking for your guidence.

    " The reason why I dont have a hero is because heroes set a bar - whereas if we dont have one, our potential is
    unlimited."
    Anindit Borah

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