A POWERPOINT PRESENTATION ON A V O N

BY : BIPLAB GUPTA
INDUSTRY PROFILE
Cosmetics are products that are created for application on the body for
the purpose of cleansing, beautifying or altering appearance and
enhancing attractive features. But cosmetics are not the same thing as
medicines and cosmetics cannot be used to alter a bodys functions or
performance.

With growing ecological and health awareness, modern cosmetics are
available in the form of organic cosmetics, mineral cosmetics and even
environmentally friendly cosmetics to cater to an overwhelming demand
for such products. The Indian cosmetic industry includes a long list of
cosmetic product buyers, importers, wholesalers, distributors and
manufacturers.








HISTORY OF COSMETICS

In other cultures like that of China, fingernail painting was popular in
ancient times. Ancient Chinese people used a mixture of gum arabic, egg
whites, gelatin and beeswax to make the first forms of nail varnish and
royalty preferred to use metallic or bright colors of nail varnish at that
time. People from lower ranks were restricted to the use of paler nail
varnish colors, and this trend of discrimination using nail varnish was also
visible in ancient Egypt.

Although cosmetic products have undergone many changes in modern
times, the basic concept of using cosmetics to enhance the features of good
health has not changed. For instance, blush-on is used to conceal pale
present a picture of rosy cheeks as opposed to pale skin and nail polish can
be used to conceal brittle or dry nails. The history of makeup cosmetics
however is tarnished by the ill-effects that were often experienced after
applying many ancient make-up products.





The history of cosmetics in the 1930s and 1940s shows how the fashion
or trend with respect to lipstick colors was changed annually, getting
darker and closer to red every passing year. It was around this time that
eyebrow shaping also became popular.

The history of the cosmetics industry includes very dark chapters in
European and Western countries from about six centuries back. Mixtures
and pastes were then used to whiten the face, a practice which remained
popular till over four hundred years later.

Up to the late nineteenth century, women in Western countries may have
secretly worn make-up made from mixtures of household products, as
make-up was then deemed the domain of film stars. Cosmetics were only
openly put up for sale in the early part of the twentieth century for the
first time. Tanned or darker skin tones became popular only as late as the
early twentieth century. It was in this era that tanning the skin became a
popular fad.

COMPANY PROFILE
David H. McConnell

Avon Founder David H. McConnell offered women a
rarity in 19th century America: a chance at financial
independence. In 1886, it was practically unheard of
for a woman to run her own business. Only about 5
million women in the United States were working
outside the home, let alone climbing the ranks of any
corporate ladder. That number accounted for just 20%
of all women.
For many women, McConnell would radically alter that scenario. The
man behind the company for women was the son of Irish immigrants and
grew up on a farm. Yet, it was this young man from rural New York, a
visionary leader decades ahead of his time, who would become a pioneer
in empowering women. McConnell, a bookseller-turned-perfume
entrepreneur, would offer women the opportunity to create and manage
their own businesses through what later became known as direct selling.

POWER OF THE PRODUCT & PEOPLE
To McConnell, the product and the people were everything to the
company, and he dedicated himself to ensuring that both would be
successful. In addition to inspiring the Representatives, McConnell also
wanted to encourage the company's employees with the same positive
spirit. A century before it would become de rigueur for companies to
institute employee incentive programs and hire hordes of consultants to
make sure employees were happy, motivated and productive, McConnell
knew just how to rally the troops. The motivational leader created a set
of guiding principles that are still the heart and spirit of Avon today. They
include:

Providing an earnings opportunity so individuals can achieve financial
independence and enjoy all that comes with such an accomplishment.
Recognizing everyone's unique contributions.
Giving back to the communities Avon serves.
Offering the highest-quality products with a guarantee of satisfaction.
Maintaining and cherishing the "friendly spirit of Avon."

McConnell believed strongly in the potential of people, and that in that
potential lay the power of possibility and, eventually, success:

If we stop and look over the past and then into the future, we can see
that the possibilities are growing greater and greater every day; that we
have scarcely begun to reach the proper results from the field we have
before us.

- David H. McConnell, Avon's Founder

PRODUCT PROFILE
MAKE-UP

SKIN CARE

BATH & BODY

HAIR CARE

HAIR COLOURS

FRAGRANCE

JEWELLRY & FASHIONS

LINGERIE

HOME & FITNESS

THE HOLIDAY SHOP

KIDS STORE

MENS STORE
LIPS
Lipsticks
Lip gloss
Lip care

EYES
Mascara
Eye shadow
Eyeliner
Brows

FACE
Foundation
Concealer
Powder
Blush
Highlighters

NAILS
Nail colour
Nail care
MAKE UP
By Category
By Brand
AVON MAKE UP

ANEW BEAUTY

ARABIAN GLOW

COLOR TREND

NAIL EXPERTS

EXTRA LASTINGS
SKIN CARE
By Category By Brand
CLEANSERS & TONERS

MOISTURISERS & CREAMS

ANTI AGEING

PROBLEM SOLVERS

ANEW TRIAL SIZES

DAY CREAMS

NIGHT CREAMS

A NEW STARTER KITS
ANEW

SOLUTIONS

CLEARSKIN

AVON CARE

BATH & BODY
By Category By Brand
BATH KIDS

SHOWER BODY GROOMING
TOOLS
BODY MOISTURISER

ROLL ONS

HAND CREAM

PLANET SPA

LIQUID SOAP

FEMININE CARE

FOOT CARE

HAIR REMOVAL
SKIN SO SOFT

SENSES

FOOTWORKS

SIMPLY DELICATE

AVON ACTIVE

PLANET SPA

NATURALS
HAIR CARE
By Brand By Category
FRIZZ CONTROL

SHAMPOO

CONDITIONER

DAILY RESULTS

STRAIGHT & SLEEK

STYLING

TREATMENT

VOLUMISING

COLOR
PROTECTION

HAIR TOOLS
KEEP CLEAR

LONG & BAUTIFUL
NATURAL HAIRCARE

ADVANCED TECHNIQUES

AVON KIDS
HAIR COLOURS
By Category
HAIR COLOUR
Blondes
Brunettes
Reds & Blacks
FRAGRANCE
By Category
PERFUMES PURSE SIZE SPRAYS

BODY SPRAYS TALC

BODY CREAMS

ROLL-ONS

PREMIUM FRAGRANCE


JEWELLERY & FASHIONS
By Category
NECKLACES

EARRINGS

BRACELETS

RINGS

WATCHES

JEWELLERY SETS

BAGS & PURSES

FASHION & ACCESSORIES
LINGERIE
By Category
BRAS

BRIEFS & SHORTS

SLEEPWEAR

PREMIUM COLLECTION

ESSENTIALS COLLECTION
HOME & FITNESS
By Category
FITNESS & ACCESSORIES

PAMPER
HOLIDAY SHOP
By Category
HOLIDAY FASHIONS

BEACH BEAUTY

BEACH BODY

SUMMER SCENTS
HOLIDAY HAIR

SUNCARE
KIDS STORE
By Category
BOYS

GIRLS

KIDS TOILETRIES
MENS STORE
By Brand
By Category
MENS SKINCARE

GROOMING

TOILETRIES

MENS FRAGRANCE

BODY CARE
FOR MEN
COMPETITORS PROFILE
INDUSTRIES WHERE A V O N PRODUCTS .Inc
COMPETES


PERSONAL CARE PRODUCTS

CONSUMER PRODUCTS MANUFACTURERS

APPAREL

JEWELLERY & WATCH MANUFACTURING

COSMETICS & SKINCARE

FRAGRANCE

COMPANIES
ALTICOR Inc.

BATH & BODY WORKS , LLC

BEAUTY CONTROL Inc.

LOREAL

MARY CAY Inc.

REVLON Inc.

PROCTOR & GAMBLE

COLGATE PALMOTIVE

ESTEE LAUDER

ECOLAB Inc.

CHURCH & DWILIGHT
ELIZABETH ARDEN Inc.

STEPAN COMPANY

INTER PARFUMS Inc.

UNITED GUARDIAN Inc.

PARLUX FRAGRANCES

PHYSICIANS FORMULA

CCA INDUSTRIES Inc.


Company
Name
Symbol :
Market
Last
Sale
Net
Change
%
Change
Share
Volume
Today's
High/Low
52 Week
High/Low
P/E
Ratio
Market
Value
(mil.)
Avon Products,
Inc.
AVP : NYSE
$ 26.23 0.42 1.58% 3,621,288
$ 26.68
$ 26
$ 36.20
$ 26.12
15.34 11,283.83
Procter &
Gamble
Company (The)
PG : NYSE
$ 61.49 0.43 0.69% 10,380,271
$ 62.18
$ 61.49
$ 67.72
$ 59.17
16.18 246,439.62
Colgate-
Palmolive
Company
CL : NYSE
$ 84.38 0.50 0.59% 2,152,364
$ 85.30
$ 84.34
$ 89.43
$ 73.12
17.33 41,252.88
Estee Lauder
Companies,
Inc. (The)
EL : NYSE
$ 104.91 0.52 0.49% 960,608
$ 105.95
$ 103.51
$ 108.77
$ 54.61
30.86 12,625.18
Competitor : Package Goods/Cosmetics The following table is sorted by Market
Capitalization in descending order. Click on the column header links to resort
ascending () or descending ().
Continue
Ecolab Inc.
ECL : NYSE
$ 50 0.07 0.14% 3,705,939
$ 50.67
$ 49.49
$ 57.19
$ 46.07
22.42 11,599.70
Church &
Dwight
Company, Inc.
CHD : NYSE
$ 40.34 0.27 0.66% 614,366
$ 40.61
$ 39.81
$ 42.84
$ 29.72
21.29 5,764.46
Elizabeth
Arden, Inc.
RDEN :
NASDAQ-GS
$ 32.22 0.16 0.49% 122,786
$ 32.69
$ 31.75
$ 34.62
$ 14.31
24.41 935.35
Revlon, Inc.
REV : NYSE
$ 16.84 0.42 2.43% 233,250
$ 17.28
$ 16.60
$ 19.33
$ 9.22
2.71 826.02
Stepan
Company
SCL : NYSE
$ 79.30 0.59 0.74% 26,017
$ 79.91
$ 77.87
$ 82.15
$ 53.55
13.13 806.32
Continue
Inter Parfums,
Inc.
IPAR :
NASDAQ-GS
$ 20.04 0.25 1.26% 184,269
$ 20.15
$ 19.29
$ 24.80
$ 16.01
18.73 610.86
United-
Guardian, Inc.
UG : NASDAQ-
GM
$ 14.65 0.05 0.34% 1,173
$ 14.65
$ 14.35
$ 15.65
$ 11.13
17.65 67.33
Parlux
Fragrances,
Inc.
PARL :
NASDAQ-GS
$ 3.02 0.05 1.68% 48,976
$ 3.07
$ 2.82
$ 3.79
$ 1.80
50.33 62.69
Physicians
Formula
Holdings, Inc.
FACE :
NASDAQ-GS
$ 3.80 0.09 2.31% 9,696
$ 3.96
$ 3.80
$ 6.79
$ 2.93
190 51.64
Stepan
Company
SCL^ : NYSE
$ 89.80 0.92 1.01% 200
$ 91.01
$ 89.80
$ 90.72
$ 63.83
N/A 49.39
CCA Industries,
Inc.
CAW : AMEX
$ 5.63 0.20 3.43% 26,125
$ 6
$ 5.48
$ 6.57
$ 4.35
NE 34.27