Branding strategies

Keyword Analysis : For increasing overall visibility and conversions targeted keywords will be analyzed using
tools like Google webmaster tools and Google analytics etc.
Avoiding negative keywords and Finding new keyword opportunities

Display advertising/Banner Ads for brand building and awareness campaigns

Availability at Google Places : 97% of consumers search for local businesses online. Be there when they're looking
for you with Google Places for business - a free local platform from Google.

Submission to Google Merchant Center : The place to upload your product data to Google and make it available to
Google Product Search and other Google services

Advanced SEO Processes : includes

Quality link building,
Site indexing strategies and priorities,
Content Analysis and optimization,
Meta tags creation,
Landing page optimization,
Social media optimization and Engagement,
Press releases, blog writing, article writing and promotions
Social Bookmarking / Forum postings, classifieds

Conversion strategies
Placements and Display Networks: High PR / Relative niche, Demographics,
Pay per click / paid search campaigns: Google Adwords
(cost-per-click or CPC),
(cost-per-impression or CPM),
(cost-per-acquisition or CPA)

Google Analytics Reports: for measuring
Market analysis
Creating Target customer oriented Profile
Analysing Data for Marketing decisions
Analysing incoming traffic quality
based on realizing increased return