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  • Quality Matrix

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    TevaOnlineforBusiness
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    This document presents a customer criteria matrix that segments customers based on their frequency of use of pharmacies and age. It shows the importance of different criteria like speed of service, advice from pharmacists, location and product selection across the different segments. Occasional users prioritize speed the most while chronic ailment customers value advice from pharmacists highly. Seniors also appreciate pharmacist advice but value location and store appearance more than younger customers.

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    How you rank against the competition.

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    This document presents a customer criteria matrix that segments customers based on their frequency of use of pharmacies and age. It shows the importance of different criteria like speed of service, advice from pharmacists, location and product selection across the different segments. Occasional users prioritize speed the most while chronic ailment customers value advice from pharmacists highly. Seniors also appreciate pharmacist advice but value location and store appearance more than younger customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views1 page

    Quality Matrix

    Uploaded by

    TevaOnlineforBusiness
    This document presents a customer criteria matrix that segments customers based on their frequency of use of pharmacies and age. It shows the importance of different criteria like speed of service, advice from pharmacists, location and product selection across the different segments. Occasional users prioritize speed the most while chronic ailment customers value advice from pharmacists highly. Seniors also appreciate pharmacist advice but value location and store appearance more than younger customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Customer Criteria Matrix

    Segmentation by Frequency of Use Segmentation by Age of Consumer

    Occasional User Chronic Ailment Senior Mid- Twenty-


    Life Something Comments:
    Speed of Service 40 10 15 20 30 note how speed of service trends
    Advice from Pharmacist 10 40 30 15 10 note how advice trends
    Convenient Location 20 30 20 25 10 location less critical for younger set
    Broad Assortment (non Rx) 30 0 5 20 30 assortment more critical for younger set
    Store Appearance 0 20 30 20 20 everyone wants a nice shopping environment
    Total 100 100 100 100 100

    Note the emphasis on convenience Note importance of advice

    (NB For illustration only. Two alternative segmentation schemes provide different insights as to who shops where)

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